On December 14, Kingnet&#x27;s iconic independently developed IP Legend of Blue Moon achieved cross-border integration with &quot;the traditional Chinese wooden structure construction technique&quot;, a world-class intangible cultural heritage. The iconic Dragon City from the game was reproduced in the form of mortise-tenon structure, which is an ingenious combination of the ancient Chinese construction technique and the iconic element of the Blue Moon IP. This was meant to innovate the preservation of the intangible cultural heritage and reinvigorate the traditional culture. Blue Moon IP Continues Tapping the Underlying Cultural Value As a listed online game company in China, Kingnet has been working to find ways for game and cultural heritage to complement each other and innovating the carriers to communicate the traditional culture in the digital society. The wooden mortise-tenon structure comes as yet another achievement in the area of intangible cultural heritage after the <a>collaboration with the Jian Kiln and Jian Zhan in 2021</a>. The &quot;Dragon City&quot; is one of the iconic scenes in the game Legend of Blue Moon and the city of glory known to every player. For years, many Blue Moon heroes have been gravitated to that place. The zealous scene of thousands of brothers in arms sieging the city has become an imperishable part of the players&#x27; memory and enthusiasm. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222145055-86f86c5575ef265886febc726040f0cc.jpg"/></div>The city in Blue Moon that symbolizes zeal and enthusiasm has been ingeniously reproduced in the form of mortise-tenon structure, which is a remarkable combination from the artistic point of view. The iconic Dragon City reproduced in the form of mortise-tenon structure signifies integration of gaming entertainment and traditional culture, which is a means to revitalize the thousand-year old national cultural heritage by repackaging it in a new cultural carrier, so that more young people will be able to appreciate the amazing ancient Chinese technique, savor the nostalgic mortise-tenon handicraft resurrected from the traditional memory, and feel the purest love expressed through the purest architectural art. 28,000 Wood Pieces Assembled to Reproduce the Dragon City in the form of Mortise-Tenon Structure In the long cultural history of China, the Chinese-style wooden architectural structure has played an irreplaceable role. The ingeniously designed structure and magnificent architectural style are the products of the wisdom of the ancestors. In 2009, the traditional Chinese wooden structure construction technology was included into the Representative List of the Intangible Cultural Heritage of Humanity of the UNESCO. The Dragon City model was created by using the mortise-tenon technology, a key part of wooden structure system. The protruding tenons and indenting mortises are simply spliced to assemble the wooden members in a stable structure that will maintain its stability without using a single nail. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222145055-06d40e90cd37d188918ad1aff37fef1e.jpg"/></div>Yang Yuji, who is a master of the &quot;Dong wooden structure construction technology&quot; which is listed as an intangible cultural heritage, was invited to work on the model. The local details of the model retain the genuine style of the ancient Chinese architecture. These details include the post-and-lintel gate tower with double eaves and saddle roof, the linden window decorations, the ridge beast and the bird wing shaped roof corner rafter. Every wood piece and small detail are technological and artistic masterpieces. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222145055-3900c38d49f270bcdb3b3f1c176c8f3b.jpg"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222145056-c2104ff91e007a0b040f7bb964df2eda.jpg"/></div>Full view and close-up details of the Dragon City in mortise-tenon structure The structure is approx. 1.2m long and 0.6m wide and is composed of 28,000 wooden parts that are manually assembled. It faithfully reproduces the Dragon City in the game by presenting its magnificent overall form and fine details. [Close-up of Dragon City] Breakdown View of 3D Model <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222145227-725fe96306f1606e8cc024bc2b9f61da.jpg"/></div>Ancient architecture memorizes the old stories and cultural legacy, while the Dragon City bears the nostalgic feelings of a whole generation of people. As a listed Internet company in the digital era, Kingnet is always committed to producing and improving iconic quality games, and is also always trying to find the ways to let digital IPs and traditional culture empower empower each other, break the barrier between digital gaming culture and traditional culture, contribute to preservation of intangible cultural heritage, and achieve sustainable development and inheritance of the classic works.

Kingnet's Legend of Blue Moon Reproduces the Iconic Dragon City in the Form of Mortise-Tenon Structure 

Experience a different swordsmen legend under the iconic IP. On November 23, the multi-role EDU swordsmen RPG game 新倚天屠龙记 published by Kingnet officially started all-platform beta test. The iconic actor Wu Qihua who portrayed Zhang Wuji now reprises the character to join the players on the journey of adventure. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222144305-ef8dcef511bafe8551183fbef8a142ae.jpg"/></div>Million Heroes Kickstart the Game Fervor in the Year As one of the most conspicuous swordsmen games in this year, 新倚天屠龙记 has received plenty of attention since its reveal. The game performed very impressively during beta test. By now, over 1 million players have preordered the beta test. Today, the all-platform beta test of the game 新倚天屠龙记 will be joined by a million players who will play their own heroes. The 新倚天屠龙记 reproduces extremely many details of the original work, and also features a uniquely designed world map. In the game, the player will personally participate in the prestigious events and the countless struggles and fights. Thanks to the unique two-protagonist model, every player will be able to join Zhang Wuji on his journey of adventures and remarkable growth, where the player starts as a nobody, learns more techniques, taps his natural gifts and eventually becomes the legendary Kung Fu master. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222144305-fa7c26c4ce736886143384405dea237b.jpg"/></div>新倚天屠龙记 brings the players a more unrestrained swordsment world where they can learn and freely combine hundreds of fighting techniques and create more diverse battle formations. In addition to the highly innovative gameplay, the game&#x27;s artistic design is also deeply loved by the players because its is full of the swordsmen vibe. Comeback of the Real Hero, Upgraded Benefit: During the beta test, the spokesperson and actor Wu Qihua reprises the role of Zhang Wuji in the game to join you on the journey of adventure. Besides, Wu Qihua will personally appear in the official live streaming room at 8:00 tonight, which is a massive benefit. The player only needs to search the &quot;新倚天屠龙记&quot; Blue V official account (Xyttl666) on TikTok, to have the opportunity to win the luxury gifts such as Switch, Ipad and Airpods, each worth RMB 10,000. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222144305-fb5ee0a8a4db80427f14cd5971d59e8e.jpg"/></div> The eight most powerful camps in the world, the powerful weapons and fighting techniques coveted by all, and the romantic stories throughout the hero&#x27;s life are all presented in the multi-role EDU swordsmen RPG game 新倚天屠龙记. Return to the adventurous world and relive the thrilling and romantic legends of the heroes!

新倚天屠龙记 Starts Beta Test Today! Million Heroes Join Wu Qihua on the Journey of Adventure 

Kingnet announced today that the new-gen 3D fantasy MMORPG mobile game 永恒联盟 will be launched on September 19. The &quot;sexy goddess&quot; Liu Yan who comes as the brand spokesperson invites you to return to the world of miracles for another challenge. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222143600-a0b6e3131aee58a6faae6349e2d19b98.jpg"/></div>Celebrity Liu Yan Comes as the Brand Spokesperson Liu Yan, seen by many as a &quot;sexy goddess&quot;, has been favored by audiences and fans for years. Her recent appearance in a hit TV series and brilliant acting skill once again attracted hordes of fans. She is definitely one of the most popular actresses now, and her activities will no doubt draw close attention from the fans and cinephiles. In addition to being the highly famous feminine lead in a hit TV series that receives highly positive reviews on Douban, Liu Yan now has a new identity: the spokesperson for the hot 3D fantasy MMORPG mobile game 永恒联盟. The deep involvement of Liu Yan in the game brand means that players who used to only watch the goddess on the TV screen now have a chance to make close interaction with her in the game. Liu Yan&#x27;s appearance as the spokesperson for 永恒联盟 will give the players a new gaming experience. In addition to her physical presence in the game, Liu Yan will also be a voice actress for the game. From now, the players will be able to make direct dialogue with the goddess in the game. Enjoying the goddess&#x27;s voice in the game is absolutely a strong motivation for the players to play the game. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222143600-截屏2023-02-22 下午2.35.27.png"/></div>Awakening the Ancient Memory, 永恒联盟 Online with High Profile Since its reveal, 永恒联盟 has been a point of focus for the players. The previous tests and continued improvement of the gameplay allow all the players to easily find great sense of achievement and distinct gaming experience in 永恒联盟. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222143600-3af771f33527822bf034d4261220d942.jpg"/></div>永恒联盟 combines diverse elements, gameplay, scenes and artistic style, and retains the classic warrior, wizard and archer career systems, the iconic fabulous item glow, the familiar scenes such as Bloody Castle and Wolf Fortress, and the dark realistic graphic style. All of these details give the players a more distinctive fantasy touch, and allow them to revisit the youthful passionate days in the SUN world. 永恒联盟 has been massively innovated in terms of careers, gameplay and system, to give the players more exhilarating and pleasurable gaming experience. In particular, the three core innovative systems including the map with high-probability items, ultrafast attack speed and charge-free VIP give the players more enjoyable experience in the SUN world. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222143600-1d4b8e257f0fe8cacb23016d3e1229f6.jpg"/></div>Two-decade Old Iconic IP Returns, Next Miracle Is on Its Way. The high-profile comeback of 永恒联盟 brings the players the retro-style dark realistic vibe, the iconic fabulous item glow, the classic warrior, wizard and archer career systems in the genuine Season 7 gaming experience, and the new land of the brave that features the voice of the hot actress Liu Yan. This marks the first time Liu Yan collaborates with Kingnet and a bigger surprises for the players.

永恒联盟 Scheduled to Release on September 19, Liu Yan Appearing as the Advertising Spokesperson!

During the 2022ChinaJoy Online Expo, Kingnet officially revealed Legend of Blue Moon: Doom of Red Moon, the first script kill derivative under the &quot;Legend of Blue Moon&quot; IP, which was published nationwide. Now the players can travel on the Blue Moon Continent in the game, and also revel in the wonders of Legend of Blue Moon through the immersive interactive social media. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222143012-截屏2023-02-22 下午2.29.06.png"/></div>Diversified Gameplay Elements in Camps and Mechanisms, Immersive Enjoyment in the Blue Moon Universe Legend of Blue Moon: Doom of Red Moon is created under Kingnet&#x27;s IP licensing, produced by the &quot;Zheshijiada&quot; publishing studio and published by Snowman Script. The story is set in the background of the god-devil war on the Blue Moon Continent, combines the classic Shabake City scene of the game, combat elements, special weapons and items and character career specialities, features eight heroes in the three career systems including warrior, wizard and priest, and integrates several novel gameplay designs including camp-vs-camp fight, killer-hunting mechanism, war chess showdown and emotional change, which are highly favored by the script players. Ready to solve the puzzles? Synopsis: As the legend goes, the Blue Moon Power is the divine power left behind by the ancient Yellow Emperor. Whoever is lucky enough to possess the Blue Moon Power will have all their wishes come true. However, the Blue Moon Power has been safeguarded in the Blue Moon Manor, which has been in seclusion for generations. In all of history, nobody has actually found the Blue Moon Manor. Recently, however, a rumor says that the exact location of the Blue Moon Manor has been revealed. Therefore many brave people went trying to find it, only to find nothing. When everyone thought this was merely a big hoax, eight well-renowned heroes found their way to the Blue Moon Manor… Script type: ancient-style fantasy, mechanic, camp Number of players: 8 (4 males, 4 females) Game length: 4-5 hours recommended <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222143012-a06cec782c8af4502a1dbce69638fe28.jpg"/></div>By further tapping into the IP, Legend of Blue Moon: Doom of Red Moon brings the players to the Blue Moon Continent in a parallel world, and combines the special gaming features including card draw, political marriage and instance. By playing different characters, the player will find entirely different stories and gaming experience, and trigger multiple alternate endings in the smart design of the game. The script can be played multiple times, and the player can relish the script by fully using his strategy, acting skill and reasoning ability. Expanded Portfolio of Blue Moon Derivatives, IP Value Tapped through Multiple Carriers Legend of Blue Moon is a Legend-style ARPG game independently developed by Kingnet&#x27;s Bluemoon Studio. By now, the game has thousands of die-hard fans, and its classic features including siege of Shabake City, warrior, wizard and priest career systems and high-probability items and weapons are highly preferred by the players. The script kill derivative released this year signifies that the Blue Moon has waded into yet another new territory after the IP&#x27;s adaptation into the <a>big movie Blue Moon</a><a> and the novel Blue Moon Era</a> and the collaboration with the<a> intangible cultural heritage Jian Zhan</a>. As an effort to further tap the game IP, the game story is adapted into a script that retains the background story on the Blue Moon Continent in the game world, so that the players are able to dig into more of the IP contents in a more immersive manner, understand the underlying value and philosophy of the game, and create a real emotional bond between the player and character in an engrossing story. Combination of online gaming and script gaming allows the barrier-free interaction between the game players and script kill fans. This has the users further attached to the game and in turn benefits the entire IP ecosystem, thus making the domestic original game IP a more impressive brand in the public consciousness. Kingnet possesses a powerful game IP matrix and strong IP incubation capability, and always persists in &quot;focus on the main business of game&quot; as its core strategy for corporate development, with the hope of exploiting the copyright value of the original IP and demonstrating its capability of empowering the IP. In the future, Kingnet will continue providing the players with more high-quality online entertainment products and services, with more surprises for the players on the way.

Kingnet IP Script Kill Legend of Blue Moon: Doom of Red Moon Revealed at the 2022ChinaJoy

On August 27, the 20th ChinaJoy Online Expo (CJ Plus) officially opened at the MetaCJ Metaverse Digital World. As a leading listed online game company, Kingnet brought 9 products to the Metaverse Expo, including the blockbuster mobile games newly published, independently incubated IPs and the IP scripts revealed for the first time. The first day of the Expo drew attention from large number of players who densely crowded the exhibition booth. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-6d3188250e23fe4eabc2f697a07d9ba5.jpg"/></div>9 Blockbusters Released <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-210a83759cc110dc841077fdeaf12f7b.jpg"/></div>Kingnet booth at the F17 game area of MetaCJ Metaverse area <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-4a47f1f3a867bd9c90dc1d6443195afb.jpg"/></div>View of Kingnet booth Summer Revelry, Kingnet&#x27;s Multiple Mobile Games Unveiled Kingnet comes with high profile by revealing 新倚天屠龙记, the Chinese-style swordsmen h5 game that has been long expected by the players. The CJ exhibition booth showcased the game&#x27;s visual poster and synopsis PV. This game is poised to reproduce the classic masterpiece from the genuine and original Jin Yong swordsmen universe. This game will start beta test before long. The players will be brought back to the fantastic world under this national classic IP. The player will play a hero who experiences the Growth Experience of the protagonist Zhang Wuji, from the childhood ailed by illness to the glorious days when he masters the legendary Nine Men&#x27;s Power, goes everywhere accompanied by gorgeous girls and becomes the supreme martial arts master. The game features the meridians growth system and techniques learning system which retain the narrative logic of the traditional swordsmen novels, in order to allow the players to experience the most genuine swordsmen growth story. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-e09f3bb4cc73246797792513c33120d3.jpg"/></div>Another Miracle-style MMO mobile game War of Angels was also unveiled at the Expo. Since it was launched at the beginning of this year, War of Angels has been successful both commercially and critically. Its peak turnover so far has topped RMB 150 million, and ranks very high among the similar products. The nostalgic stories and the up-to-date contents enable the game to win very high praise from the market. It has received multiple awards including award for hardcore star product, award hardcore best MMO product and award for best cooperation with OPPO marketing platform. Also, there are other 4 star products including Kingdom Story, Zero Arms, 圣灵之境 and Xuanzhong Story, which cover diverse categories such as RPG, MMO and casual games and diverse genres such as swordsmen and ACGN. The Kingnet area allows the players to enjoy diversified gaming contents and experience the visual impact of the impressive graphics of the games. The Expo also prepares the ChinaJoy-exclusive interactive experience for the players. More surprises are waiting for you at the Kingnet booth. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-26a38e0cd28d61e90c991a8a27e06bee.jpg"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-51fdea3edfc880390bdd0749a12bf325.jpg"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-117e14604ca6202c0635d94cc188d0e2.jpg"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-f2d1105cc1fce9585fd3b9979a4d2326.jpg"/></div>Blue Moon IP Wading Into New Territory, Shocking Reveal of Script Kill <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-bc710ba12a3c8e71b4b56c09add69bc0.jpg"/></div>The CJ booth revealed another first-time-ever product--Legend of Blue Moon: Doom of Red Moon, the first script kill derivative under the ace IP &quot;Legend of Blue Moon&quot; of Kingnet. Its reveal on the Internet signifies that the players will not only travel on the Blue Moon Continent in the game, but also revel in the wonders of Legend of Blue Moon through the immersive interactive social media. This is yet another territory into which the Blue Moon IP enters it after it has crossed paths with big movie, novel and intangible cultural heritage. Legend of Blue Moon: Doom of Red Moon is set in the background of the god-devil war on the Blue Moon Continent, combines the classic Shabake City scene of the game, combat elements, special weapons and items and character career specialities, features eight heroes in the three career systems including warrior, wizard and priest, and integrates several novel gameplay designs including emotional change, camp-vs-camp fight, killer-hunting mechanism and war chess showdown. Therefore the player is allowed to savor the classic IP through a novel story. Two Original IPs Come to ChinaJoy, Highlight the Essence of Chinese Style Seasonal Voice, the first original personified picture-book-style popular science comic book in China that is themed on Chinese festivals, and Noosphere, the handicraft themed girls comic book that advocates the traditional Chinese handicraft, are the Chinese-style IPs independently developed by Kingnet and newly launched this year, and they were revealed successively to the players in May. Since their release, the two comic books have cumulatively gained a million popularity value at the comic platforms, and have received generally positive reviews from the readers because of their heart-healing stories and graphic style. The presence of the two IPs at ChinaJoy brought the Chinese style of Kingnet&#x27;s works to the spotlight. In addition to the form of comic book, Seasonal Voice and Noosphere are also presented through the other diverse IP carriers including digital collectibles, cultural and creative peripheral products and picture book. In the recent years, Kingnet has been working hard on creating and improving quality games and classic games, and has also been contributing to inheritance and preservation of intangible cultural heritage and exploring the possibilities in mutual promotion of gaming and cultural continuity. In the future, Kingnet will continue intensifying online communication of the traditional culture, and increase the interest and understanding of the young generation in the traditional culture. As one of the most famous and influential annual events in the global digital entertainment community today, the ChinaJoy is unquestionably one of the top-notch events in the game industry of China. The MetaCJ Metaverse of this year focuses on creating the online digital world, in order to cater to the online-offline development trend of enterprises in the backdrop of digital economy. Kingnet still concentrates its efforts on its main business--game, continues providing users with high-quality contents and immersive gaming entertainment experience. This year, Kingnet participates in CJ Plus in order to work with the industry and the players in exploring feasible means for marketing in the digital world. Kingnet presents multiple novel products in the digital area of MetaCJ Metaverse. This is not simply transitioning the offline exhibition to the online platform, but also is an attempt to explore the company&#x27;s ways to digitization.

Kingnet Comes to 2022ChinaJoy Online Expo (CJ Plus) with Multiple Blockbusters That Will Ignite Your Enthusiasm 

On August 10, 2022, Kingnet&#x27;s wholly-owned subsidiary Shangrao Shengying Network Technology Co., Ltd. (hereinafter referred to as &quot;Shangrao Shengying&quot;) initiated its strategic investment in Shanghai Silver Key Network Technology Co., Ltd. (hereinafter referred to as &quot;Silver Key Network&quot;). When the investment is completed, Shangrao Shengying will hold 15% equity of Silver Key Network. All of the finance will be used for R&amp;D and operation of the products being developed or scheduled to be developed by Silver Key Network. Silver Key Network is committed to independent R&amp;D, operation and IP management of quality mobile games. Its team members all have over 10 years of experience in the game industry, the ambition for international business and the capability in developing global products. They have participated in developing a number of successful games including NBA My Dream, One Piece, Yuu Yuu Hakusho: Bujutsukai Hen and Bleach. By adequately exploiting their ample experience and advantages in card games, the team is now working with an well-known overseas digital marketer on developing a star themed idle card mobile game Over Universe (tentative name) which is expected to be published in the global market by the end of 2022. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221170907-WechatIMG3442.jpeg"/></div>With its investment in Silver Key Network, Kingnet will intensively collaborate with Silver Key Network in game R&amp;D and publishing and IP products development. The company always persists in &quot;focus on the main business of game&quot; as its core strategy for corporate development, follows the principle of creating quality games that meet the market demand, operates three business systems including R&amp;D, publishing and investment + IP, continuously provides users with quality contents and services and fulfilling gaming experience, and strives to be an outstanding listed online game company.

Kingnet Put Strategic Investment in the Game Developer Silver Key Network

<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221170300-247a2ebf46db465d387fbb2668a3aea0.jpg"/></div>On June 28, the signing ceremony for the Academy-Industry Co-development Cooperation Agreement of Kingnet and China Academy of Art was commenced in the Xiangshan Central Campus of China Academy of Art. This cooperation is meant to exploit the advantages of both parties, strengthen the academy-industry cooperation, and improve training of talents. Xu Ben, Secretary of the Leading Party Group of Administrative Approval Office of Xihu District, Hangzhou, Jin Hangting, Director of General Coordination Division of Hangzhou Cartoon &amp; Game Industry Development Center, Zhu Zhaoxuan, Director of the Students Administration Department of China Academy of Art and Executive Deputy Dean of the School of Entrepreneurship of China Academy of Art, Pan Xiaolei, Secretary of the Party Committee and Deputy Dean of the School of Animation and Game of China Academy of Art, Shen Jun, Vice Chairman of the Board of Kingnet, Chen Qianqian, Deputy General Manager of Hangzhou Kingnet Technology Co., Ltd, Guo Cheng, Secretary General of Zhejiang Cartoon Industry Association and Chairman of the Board of Zheguang Media Co., Ltd, and other officials and guests attended the signing ceremony. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221170312-3956a2455a9c70ad46d9bc9ed5845d16.jpg"/></div>1+1&gt;2: Kingnet and China Academy of Art Co-found the &quot;Employment and Entrepreneurship Practice Base&quot; e to the era of quality products, this industry pays increasing attention to the elite talents. This cooperation of Kingnet and China Academy of Art will hopefully bring strong support for generating the talents of this industry. The two parties have co-founded the &quot;Employment and Entrepreneurship Practice Base&quot; not only to seek and provide the desirable professionals for the industry, but also to create jobs for college students. At the ceremony, Vice Chairman Shen Jun of Kingnet said that the human resource is the core resource of the game industry and Internet industry. The company always sees the employees as the top priority in its corporate business strategy, and has opened diverse channels to recruit talents, improved its talents training and development system, and created a competitive environment to attract the top talents. The Employment and Entrepreneurship Practice Base co-founded by the company and China Academy of Art is definitely a part of the company&#x27;s long-term strategic plan for talents training and development. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221170441-eebe446d8300008475bff4e07e4ce0da.jpg"/></div>Shen Jun (right), Vice Chairman of the Board of Kingnet, and Zhu Zhaoxuan (left), Director of the Students Administration Department of China Academy of Art, at the inauguration ceremony of the &quot;Kingnet and China Academy of Art&quot; Employment and Entrepreneurship Practice Base Diversification: Traditional Culture Married with Chinese-style Cartoon As the first collaborative endeavor in founding of the &quot;Employment and Entrepreneurship Practice Base&quot;, Kingnet and China Academy of Art have reached the intent of cooperation. A research team has been instated to research the popularity of handicraft as intangible cultural heritage, by starting with the Chinese-style Girls Comic IP Noosphere themed on traditional handicraft independently incubated by Bijiu Studio. The Bijiu Studio affiliated to Kingnet is a team of young artists devoted to carrying forward the traditional culture. The studio hopes to advocate and carry forward the traditional Chinese culture from the perspective of the new-generation young people and through the intriguing fashionable media. Now three cross-media cultural IPs of different categories are being incubated, including Blue Moon Era, Seasonal Voice and Noosphere, which are meant to be communicated through diverse media such as printed picture book, online serial comic books, audio books, short videos, digital collectibles and casual games, and to present you an IP based space that links the tradition to the future and that merges virtuality and reality. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221170253-5dc1f7c57b269ec12743cd084067160c.jpg"/></div>Zhu Zhaoxuan (left), Director of the Students Administration Department of China Academy of Art, and Chen Qianqian (right), Deputy General Manager of Hangzhou Kingnet Technology Co., Ltd, at the signing ceremony for &quot;Horizontal Project&quot; Kindle the hope! The Public Welfare Program &quot;Colored Plateau&quot; Rural Aesthetic Education Class Officially Commenced Nowadays, gaming carries more and more cultural and social functions, and plays a positive role in the fields including public welfare, public health and knowledge popularization. In 2022, Kingnet and China Academy of Art Education Foundation jointly initiated the &quot;Colored Plateau&quot; Rural Aesthetic Education Class. By courtesy of the advantages of Convergence Media, the Internet, the teachers of China Academy of Art who are specialized in rural aesthetic education and the diverse aesthetic education courses, this program brings the students of the 7 schools in Nangqian County, Chindu County and Qumarlêb County of Yushu Tibetan Autonomous Prefecture, Qinghai the diverse online aesthetic education courses covering creative Chinese painting and fun handicraft, local rural teachers training, in-person visits and interviews and aesthetic works exhibition. Besides, the program team will develop the artistic courses rich in local features by conducting onsite visits and interviews, organize simple but intriguing artistic activities to inspire the children to learn art, enhance their artistic perception, stimulate their creativity and imagination, and carry forward the excellent traditional Chinese culture. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221170253-8cb9a36bc61c14c9c9d2a234b5d7c8c5.jpg"/></div>Shen Jun (right), Vice Chairman of the Board of Kingnet, and Li Langlang (left), Deputy Secretary of the CYL Committee of China Academy of Art, signing the public welfare program cooperation agreement This academy-industry cooperation of Kingnet and China Academy of Art brings Kingnet closer to the academic community. In the future, Kingnet will further strengthen the academy-industry cooperation and communication, and will also contribute to the endeavors including talents training, rural revitalization and green data, help promote high-quality development of the cultural industry in the new era, create sustainable value, and fulfill its social responsibility as a game company.

Win-win Cooperation! Kingnet and China Academy of Art Have Signed the Strategic Cooperation Agreement on Academy-Industry Co-development 

On June 10, the Chinese-style handicraft themed girls comic book Noosphere independently developed by Kingnet was officially published. This work is mainly meant to advocate the traditional Chinese handicraft. It features touching stories and exquisite popular science comics, which reflect on the value of all sorts of craft skills in the human society and are intended to increase the interest and understanding of the young generation in the traditional culture. The comic book is now published through three platforms including Kuaikan, bilibili Comic and iReader Cartoon. Noosphere tells the story of a group of young boys and girls. In the age of industrial revolution, the humankind has created huge amount of material wealth, people live quick-paced life, and the human-nature relation has also changed. This book tells the story of the &quot;Bai Gong&quot; people, a race that thrives after the apocalyptic age of the humankind. It focuses on the beauty of handicraft and the spirit of craftsman, reflects on the value of handicraft to the modern human society, lauds the excellent qualities of the ancient Chinese people such as fortitude, forbearance, bold innovation and painstaking work, discusses the human-nature relationship, and advocates for the value of human-nature harmony and coexistence. Handicraft means the forms of materials are manipulated by hands to create the products that possess unique functions and artistic styles. This form of art originated from the primitive society and has been existing throughout the culture history, art history and design history of all countries, which gives it great significance. Bai Gong (&quot;百工&quot;) is the title of the ancient government official who was in charge of construction and manufacturing and used to hold very prestigious social status. It then became the generic name for all handicraftsmen. With industrialization and advent of AI, the humankind no longer relay on handicraft to meet their basic necessities of life. As production efficiency has increased, handicraft has gradually become an art exclusive to a small group of people or has even died out. The emotional attachment and craftsman spirit implied by handicraft have also gradually faded from people&#x27;s memory. However, people still respect and yearn for handicraft to certain extent. The traditional handicraft, a important part of intangible cultural heritage, is worth exploring and communicating once again. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221165743-028c04d35b98cb553a6ee3ba54baa466.jpg"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221165743-432a556d708a9d7717f2711c0350db9f.jpg"/></div>Synopsis of Noosphere After the undersea relic site was excavated, the mysterious ancient relic known as &quot;Bai Gong Altar&quot; reappeared. The long-lost handicraft wowed everyone. The &quot;Bai Gong&quot; people is a race of people who have evolved to possess a special gift that can materialize their body energy into the &quot;Noosphere&quot; who can summon various natural materials to create handicrafts. Hence came the age of magic defined by unprecedentedly prosperous handicraft! The mediocre workless man, the anonymous man with unknown skills, the gifted girl who has renounced her religion, the twin brothers who have a love-hate relationship…The protagonists are a group of young apprentices who study at the Bai Gong Academy. Bearing their families&#x27; expectations of them and working to realize their dreams, they seek to find the truth of handicraft by restoring old artifacts and creating new ones, and keep trying to reveal the true form and essence of the former human world. What dark secrets are behind the supreme Bai Gong Academy and the paramount Bai Gong Court? Come to Bai Gong Academy, harvest the Noosphere, and learn the handicraft! Work hard to become one of the Bai Gong people! The Bijiu Studio (&quot;璧九工作室&quot;) of Kingnet is a team of young artists devoted to carrying forward the traditional culture. As explained in the dictionary, the Chinese character &quot;璧&quot; means &quot;a round shaped jade with a hole at its center&quot;, and &quot;九&quot; is a large number which symbolizes long cycle of history coming to new life. These two Chinese characters together symbolize the firmness of bronze ware and the solemnity of jade ritual ware. This name communicates the studio&#x27;s hope of developing the cultural products that marry the traditional elements to the pop culture based on the new-generation young people&#x27;s understanding of the traditional Chinese culture. In addition to the online products, Bijiu Studio will also cooperate with the China Academy of Art to work on practical R&amp;D projects, popularization of the knowledge related to handicraft as intangible cultural heritage and the relevant public welfare programs, by starting with Noosphere. Stay tuned for further details. The comic book Noosphere is now published in instalments through multiple platforms including bilibili Comic, Kuaikan and iReader. Besides the engrossing mainline story, there are also the four-panel side stories for amusement and the Bai Gong popular science class, which will be updated synchronously. The original novel and the separate comic edition are scheduled to be published in 2023. The huge amount of handicraft knowledge and the magnificent and mysterious workday are waiting for your exploration and discovery. The original peripheral products including board game, script kill and card collection will also be published successively.

Kingnet Independently Incubated IP—Chinese-style Handicraft Themed Girls Comic Book Noosphere Officially Online! 

On May 26, the Chinese-style IP Seasonal Voice independently developed by Kingnet was officially published in the form of festival-themed personified comic book. This is the first original personified picture-book-style popular science comic book in China that is themed on Chinese festivals. It covers many features including season-related legends, customs, food, poetry and international influence. It has been published on the three platforms including Kuaikan, bilibili Comic and iReader Cartoon. Its sub-series Seasonal Voice: Guangyuan Heaven will also be updated synchronously. Seasonal Voice, one of the key projects in Kingnet&#x27;s IP incubation, is developed by Kingnet&#x27;s Bijiu Studio in collaboration with professional academic professors and senior comic studios. It is one of the phase-by-phase achievements of the major project &quot;Study on Development of Civilization Practice Center in New Era&quot; of the NSSFC. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221165201-ec72bdff647c836aeb34a2c383b9119a.jpg"/></div>The print book of Seasonal Voice is expected to be published in July The traditional Chinese seasonal festivals reflect the concept of human-nature relationship in the traditional Chinese culture. Seasonal Voice highlights 17 festival-related keywords such as hope, glow, aesthetic education, pandemic elimination, pacification and remembrance…. The festive designs featured in the book are meant to advocate and promote the harmonious relationships between people, between people and natural world and between people and the lives from various spatial dimensions, and to advocate creation of the community of shared future through the three harmonious relationships. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221165201-49e20d641103e44a5554af109154b373.jpg"/></div>The Chinese character &quot;岁&quot; appeared as early as oracle bone script. Its shape resembles an axe, which is a tool used for harvesting crops. This character later evolved to mean &quot;year&quot;. The Chinese character &quot;时&quot; refers to natural season. &quot;Year&quot; and &quot;season&quot; reflect the Chinese people&#x27;s understanding of time, carry both natural and humanistic attributes, and indicate how the ancient people experienced and lamented about flow of time. Time is a never-stopping flow. In our dull and quick-paced life today, Seasonal Voice expresses the hope that these heart-warming stories about time and seasons will allow the reader to revisit history and gain new insight into the future. Seasonal Voice is created by a highly talented team comprised of the illustrators from the Central Academy of Fine Arts and China Academy of Art and other production personnel, and has been proofread personally by Professor Xiao Fang, Voice Chairman of the China Folklore Society. It is published through the media forms including printed picture book, online serial comic books, illustrations, audio books, short videos, digital blockchain collectibles and casual games, and presents you a time themed space that links the tradition to the future and that merges virtuality and reality. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221165201-1dc6c883bd17744d407dc5bc248bf9c0.jpg"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221165201-bced8539c9b7713042ca846eaeb5d14d.jpg"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221165201-bb1bdc83b03ae4757a8f8cdf3416a15c.jpg"/></div>&quot;Health in Time&quot; Digital Collectibles Series Released Today The Bijiu Studio (&quot;璧九工作室&quot;) of Kingnet is a team of young artists devoted to carrying forward the traditional culture. As explained in the dictionary, the Chinese character &quot;璧&quot; means &quot;a round shaped jade with a hole at its center&quot;, and &quot;九&quot; is a large number which symbolizes long cycle of history coming to new life. These two Chinese characters together symbolize the firmness of bronze ware and the solemnity of jade ritual ware. This name communicates the studio&#x27;s hope of developing the cultural products that marry the traditional elements to the pop culture based on the new-generation young people&#x27;s understanding of the traditional Chinese culture. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221165201-83d0db6e8325532539b4e1177dc6c06c.jpg"/></div>The print book of Seasonal Voice will be published in July this year. Its sub-series Seasonal Voice: Guangyuan Heaven, a serial comic book co-created by Bijiu Studio and Changpan Yongzhe Studio, features a carefully designed time themed fantasy world represented in ACGN art. It has been online for a week now and received generally positive reviews from readers. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221165201-ae41c994c6c3b1e1005370fef9cd3988.jpg"/></div>Synopsis of Seasonal Voice: Guangyuan Heaven In the world of Guangyuan Heaven, a group of gods who speak for the festivals have decided to save the declining heaven by becoming laborers themselves! Since the mortals stopped believing in the gods, the heaven started declining. The Jade Emperor constituted the Guangyuan Heaven, the tenth heaven development zone. The &quot;festival gods&quot; gathered here and started their hustling and bustling worker lives?

Received NSSFC Major Project Support—Kingnet's Original IP Comic Book Seasonal Voice Officially Published! 

A few days ago, Kingnet&#x27;s wholly-owned subsidiary Shanghai Kaisheng Network Technology Co., Ltd. (hereinafter referred to as &quot;Shanghai Kaisheng&quot;) and Mirage Technology (Jiashan) Co., Ltd. (hereinafter referred to as &quot;Mirage Technology&quot;) founded a joint venture named Shanghai Chenni Network Technology Co., Ltd., in which Shanghai Kaisheng hold 60% shares and Mirage Technology 40%. Mirage Technology, founded in 2020, is focused on VR/AR/MR games and H5 game contents development. Its team has developed the music rhythm game Happy Drummer and the multiplayer mecha FTG game Warbot, which are both independently developed VR products. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221160446-b493dba548526a8b84636caba9940eb3.jpg"/></div>(Picture from Happy Drummer)<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221160446-3fe5dc30861893b38e799baee4488340.jpg"/></div>(Picture from Warbot)

Kingnet's Subsidiary and Mirage Technology (Jiashan) Co., Ltd. Found a Joint Venture 

On February 18, the eastern-style fantasy, pet capture and social networking MMO mobile game Xuanzhong Story developed by Hangzhou Cangming Network Technology Co., Ltd. (Zaiyuan Studio), a company receiving strategic investment from Kingnet, and exclusively distributed by Tencent, started beta test. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221155330-e2e7ed8d46ca3c04c59ad16ed3542340.jpg"/></div>Eastern-style Fantasy, Hand Drawing of the Ancient Divine Land Xuanzhong Story is an open-world RPG mobile game based on eastern mythology. With the eastern mythology at its cultural core, the game graphics are artistically designed by using the splendid natural landscape and the spectacular oriental architectural style, and the Ancient Divine Land is reproduced by using a great number of eastern elements and Chinese-style watercolor painting. In the hand-painted world of the game, players can explore the divine places from the mythology such as Kunlun and Xuanyuan and write your own mythology in the fantasy realm. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221155329-1ceebd54531674f21c8064eac84f2b42.jpg"/></div>Handbook of Mystic Beats, Hundreds of Creatures for You to Capture The game is based on the ancient myth classic Monsters of Shan-hai Ching and features a hundred species of mystic beasts and creatures exclusively seen in the eastern culture. To design the creatures, the R&amp;D experts raked through all the literature describing them. The figures, personalities and combat techniques of these creatures are all designed based on the creatures described in the ancient records. In the game, the player can capture various creatures and carry them as tamed pets. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221155330-b3db07693c00fec2c5ee4222f9a9fb8f.jpg"/></div>Original Creature EDU System, Accompanied by Creatures in All Scenes Large number of mystic beasts and creatures in Xuanzhong Story are featured in the game&#x27;s pets growth system comprised of exploration, capture, EDU and combat, to help the players train their customized creatures who will accompany the players in all scenes in the game. The game uses derivative gameplay elements such as multiplication, evolution and emotional interaction of the creatures, and these elements are actually a necessary part of the in-game social life where you&#x27;ll need the company of the pets on your journey of self-cultivation. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221155329-66a5027b900c92ab5196a1dfc07a68e9.jpg"/></div>Seamless Integration of Macro and Micro Worlds, Easily Make Friendly through In-team Social Interaction In addition to the large number of pet creatures, Xuanzhong Story also offers players a massive hand painted macroscopic world. The player can build a team of several friends in game to jointly explore the huge game world and fight the bosses. The game also features diverse team combat techniques and between-friend interaction, so both those who prefer team PK and those who prefer between-friend interaction will enjoy the fun they want. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221155330-bd76a4950710fb655b4c3b3bbfe60ffd.jpg"/></div>Come and enjoy the fun of pet EDU in the terrific eastern-style fantasy world. Click &quot;Read in full&quot; at the lower left corner to download the game.

Xuanzhong Story, a Mobile Game Developed by Kingnet and Exclusively Distributed by Tencent, Starts Beta Test 

On February 18, the eastern-style fantasy, pet capture and social networking MMO mobile game XuanZhong Story developed by Hangzhou Cangming Network Technology Co., Ltd. (Zaiyuan), a company receiving strategic investment from Kingnet, and exclusively distributed by Tencent, started beta test. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606153149-37-1.jpg"/></div> Eastern-style Fantasy, Hand Drawing of the Ancient Divine Land XuanZhong Story is an open-world RPG mobile game based on eastern mythology. With the eastern mythology at its cultural core, the game graphics are artistically designed by using the splendid natural landscape and the spectacular oriental architectural style, and the Ancient Divine Land is reproduced by using a great number of eastern elements and Chinese-style watercolor painting. In the hand-painted world of the game, players can explore the divine places from the mythology such as Kunlun and Xuanyuan and write your own mythology in the fantasy realm. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606153149-37-2.jpg"/></div> Handbook of Mystic Beats, Hundreds of Creatures for You to Capture The game is based on the ancient myth classic Monsters of Shan-hai Ching and features a hundred species of mystic beasts and creatures exclusively seen in the eastern culture. To design the creatures, the R&amp;D experts raked through all the literature describing them. The shapes, personalities and combat techniques of these creatures are all designed based on the creatures described in the ancient records. In the game, the player can capture various creatures and carry them as tamed pets. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606153149-37-3.jpg"/></div> Original Creature EDU System, Accompanied by Creatures in All Scenes Large number of mystic beasts and creatures in XuanZhong Story are featured in the game&#x27;s pets growth system comprised of exploration, capture, EDU and combat, to help the players train their customized creatures who will accompany the players in all scenes in the game. The game uses derivative gameplay elements such as multiplication, evolution and emotional interaction of the creatures, and these elements are actually a necessary part of the in-game social life where you&#x27;ll need the company of the pets on your journey of self-cultivation. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606153149-37-4.jpg"/></div> Seamless Integration of Macro and Micro Worlds, Easily Make Friendly through In-team Social Interaction In addition to the large number of pet creature, XuanZhong Story also offers players a massive hand painted macroscopic world. A player can build a team of several friends in game to jointly explore the huge game world and fight the bosses. The game also features diverse team combat techniques and between-friend interaction, so both those who prefer team PK and those who prefer between-friend interaction will enjoy the fun they want. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606153149-37-5.jpg"/></div> Come and enjoy the fun of pet EDU in the terrific eastern-style fantasy world. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606153149-37-6.jpg"/></div>

On February 18, the eastern-style fantasy, pet capture and social networking MMO mobile game XuanZhong Story developed by Hangzhou Ca ...

XuanZhong Story, a mobile game developed by Kingnet and exclusively distributed by Tencent, starts beta test

On February 9, 2022, Shangrao Shengying Network Technology Co., Ltd. (hereinafter referred to as &quot;Shangrao Shengying&quot;), a wholly-owned subsidiary of Kingnet, initiated its strategic investment in Hangzhou Yujin Technology Co., Ltd. (hereinafter referred to as &quot;Yujin Technology&quot;). This investment is spearheaded by Kingnet and followed by Netease, a long-time shareholder. When the investment is completed, Shangrao Shengying will hold 15% equity of Yujin Technology. All of the finance will be used for R&amp;D of the products being developed or scheduled to be developed by Yujin Technology, and is meant to help Yujin Technology accomplish the vision of &quot;developing high-quality AAA original games&quot;. Yujin Technology was founded in 2017. Its core team is comprised of the elite members from the former 2K China. The two companies started cooperation in 2012 and have co-developed the games including XCOM EnemyUnknown, Bioshock franchise and Borderlands Legends. The core team members have all participated in development of AAA games and published several games oriented for the overseas market. Evotinction being developed by Yujin Technology is a third-person sci-fi stealth and action game developed by using the UE4 Engine. This game is mainly intended for the hardcore PC/console players. It is expected to be online in 2022. With its investment in Yujin Technology, Kingnet will intensively collaborate with Yujin Technology in indie games R&amp;D and publishing and technological co-development. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221154928-WechatIMG3436.jpeg"/></div>

Kingnet Put Strategic Investment in the Indie Game Developer Yujin Technology 

On January 13, the RPG mobile game War of Angels independently developed and published by Kingnet started all-platform beta test. As a new start of the classic IP, War of Angels will bring players back one of their best youthful memories. Let&#x27;s go back to the land of the brave and join the fight again! <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20230221142656-761cd7f8815ce8a9b2a0d2fd855be2ff.jpg"/></div>Reimagining of the Classics, Revisiting the Youthful Memories War of Angels reproduces the classic game graphics and gameplay! An incredibly popular game from 20 years ago continues its miracle 20 years later! It is deeply imprinted in the youthful memories of countless many players, so it brings back the most genuine and original gaming experience for the players! <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20230221142656-a4bea9bc40345852b31902b3fe85f530.jpg"/></div>War of Angels retains the original game design as a token of love for the players, so as to let them revisit the enthusiastic days 20 years ago. In order to cater to the taste of modern players, however, War of Angels has optimized and adjusted its game details, so the story of original game is retold through upgraded and highly refined textures, graphics and VFX. In the game, we can still see the scenes like Icewind Dale, Fairy Forest, Atlantis and Sky City and enjoy the adventure in this fabulous fantasy world. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20230221142655-0d2bc54a5542869ac971387abe86e652.jpg"/></div>Return of Classic Gameplay, Start of New Treasure Hunt War of Angels features the classic swordman, mage and archer career systems and brings players more diverse points earning methods and more options of skill sets. The players can also customize their own extraordinary attributes and rare items. Besides, the classic gameplay elements such as Bloody Castle, Demon Plaza and Wolf Spirit Fortress are all brought back to help players on their journey. There are also diverse world bosses and elite neuts placed there as challenges, so players can beat them for fun in the retro-style treasure hunt. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20230221142656-ecfaa5457b4caed7aa1f9ad93671cd3c.jpg"/></div>To give players more benefits, War of Angels comes with the special VIP system. Players can use the &quot;miracle coins&quot; earned in the game to unlock the VIP system and gain upgrades. In this system, they can earn extra attributes and large quantity of EXP, coins and dropped items. They can also access the maps exclusively available for VIPs to collect large number of rare items. Preorder by Million Players Who Come for the Thrilling PK The key to enjoying this type of game is that larger number of players online is better. As at the date of beta test of War of Angels, over a million players have preordered the game through hardcore channels. With more old players and stronger server, comes the more thrilling gaming experience. Hundred-player alliance, thousand-player deathmatch, team PK and whole-server siege will reawaken your thirst for PK. Come and join your friends in the thrilling fights and claim the throne in the land of the brave! <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20230221142656-fb5b117a514feb2d9b1bfec4e2335579.jpg"/></div>If you are an old player, you will definitely be pleased by the retro-style artistic design that you enjoyed when you played War of Angels in your youthful days. If you are a new player, War of Angels will bring you the gaming experience completely distinguished from the modern MMORPG mobile games. Let&#x27;s join hands in the land of the brave to relish in the retro-style treasure hunt and PK and revisit the thrilling miracle that impressed you long time ago! Click &quot;Read in full&quot; at the lower left corner to download the game. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20230221142655-5e81c6143b0152c62809de88c81676d5.jpg"/></div>

On January 13, the RPG mobile game War of Angels independently developed and published by Kingnet started all-platform beta test. As a ...

Kingnet's Mobile Game War of Angels Starts All-platform Beta Test: Reimagining and Continuation of the Classic Legend 

A few days ago, the list of winners of the &quot;2021 China Game Export Award&quot; was announced. Kingnet is recognized as one of &quot;Top 10 Global Game Publishers in 2021&quot; and one of &quot;Top 10 Cultural Export Enterprises in 2021&quot;. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606153121-36-1.jpg"/></div> Kingnet is recognized as one of &quot;Top 10 Global Game Publishers in 2021&quot; <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606153121-36-2.jpg"/></div> Kingnet is recognized as one of &quot;Top 10 Cultural Export Enterprises in 2021&quot; The annual China Game Export Award granted by the Independent Export Consortium is the highest-class award for game export in China. It has drawn attention from the industry since its inception in 2019. It is the only award granted to the entities in China&#x27;s game industry that have the best performance in game export in the game. In its three years of history, it has become the highest award for game exporters. Kingnet winning two titles of the award proves Kingnet&#x27;s globalization efforts are recognized and commended. In the future, Kingnet will continue persisting in &quot;focus on the main business of game&quot; as its core strategy for corporate development, follow the principle of creating quality games that meet the market demand, operate three business systems including R&amp;D, publishing and investment + IP, and continuously provide users with quality contents and services and fulfilling gaming experience.

A few days ago, the list of winners of the "2021 China Game Export Award" was announced. Kingnet is recognized as one of "Top 10 Global Game Publishers in 2021" and one of "Top 10 Cultural Export Enterprises in 2021". 

Kingnet won two awards including the title "top 10 global game publishers in 2021" at the China Game Export Award

On January 13, the RPG mobile game War of Angels independently developed and published by Kingnet started all-platform beta test. As a new start of the classic IP, War of Angels will bring players back one of their best youthful memories. Let&#x27;s go back to the land of the brave and join the fight again! <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606153013-35-1.png"/></div> Reimagining of the Classics, Revisiting the Youthful Memories War of Angels reproduces the classic game graphics and gameplay! An incredibly popular game from 20 years ago continues its miracle 20 years later! It is deeply imprinted in the youthful memories of countless many players, so it brings back the most genuine and original gaming experience for the players! <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606153013-35-2.png"/></div> War of Angels retains the original game design as a token of love for the players, so as to let them revisit the enthusiastic days 20 years ago. In order to cater to the taste of modern players, however, War of Angels has optimized and adjusted its game details, so the story of original game is retold through upgraded and highly refined textures, graphics and VFX. In the game, we can still see the scenes like Icewind Dale, Fairy Forest, Atlantis and Sky City and enjoy the adventure in this fabulous fantasy world. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606153013-35-3.jpg"/></div> Return of Classic Gameplay, Start of New Treasure Hunt War of Angels features the classic swordman-mage-archer career system and brings players more diverse points earning methods and more options of skill sets. The players can also customize their own extraordinary attributes and rare items. Besides, the classic gameplay elements such as Bloody Castle, Demon Plaza and Wolf Spirit Fortress are all brought back to help players on their journey. There are also diverse world bosses and elite neuts placed there as challenges, so players can beat them for fun in the retro-style treasure hunt. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606153013-35-4.png"/></div> To give players more benefits, War of Angels comes with the special VIP system. Players can use the &quot;miracle coins&quot; earned in the game to unlock the VIP system and upgrade themselves. In this system, they can earn extra attributes and large quantity of EXP, coins and dropped items. They can also access the maps exclusively available for VIPs to collect large number of rare items. Preorder by Million Players Who Come for the Thrilling PK The key to enjoying this type of game is that larger number of players online is better. As at the date of beta test of War of Angels, over a million players have preordered the game through hardcore channels. With more old players and stronger server, comes the more thrilling gaming experience. Hundred-player alliance, thousand-player deathmatch, team PK and whole-server siege will reawaken your thirst for PK. Come and join your friends in the thrilling fights and claim the throne in the land of the brave! <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606153013-35-5.png"/></div> If you are an old player, you will definitely be pleased by the retro-style artistic design that you enjoyed when you played War of Angels in your youthful days. If you are a new player, War of Angels will bring you the gaming experience completely distinguished from the modern MMORPG mobile games. Let&#x27;s join hands in the land of the brave to relish in the retro-style treasure hunt and PK and revisit the thrilling miracle that impressed you long time ago! Click &quot;Read in full&quot; at the lower left corner to download the game. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606153013-35-6.jpg"/></div>

On January 13, the RPG mobile game War of Angels independently developed and published by Kingnet started all-platform beta test. As  ...

Kingnet's Mobile Game War of Angels Starts All-platform Beta Test: Reimagining and Continuation of the Classic Legend

On January 12, the 9th Game Teahouse CEO Annual Conference and Golden Tea Awards Ceremony, a major event in the game industry, was concluded at the Shanghai Marriott Hotel Hongqiao. In recognition of its outstanding game R&amp;D and publishing capacity, Kingnet is recognized as the &quot;most influential game enterprise of 2021&quot;. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606152941-34-1.jpg"/></div> Golden Tea Awards Ceremony, one of the most prestigious events in the game industry, has attracted the A-list game companies in China and become a year-end event that has drawn high attention from inside and outside the industry thanks to its years of persistent efforts and its high-quality services provided to the game industry. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606152941-34-2.jpg"/></div>As a domestically renowned listed online game company, Kingnet keeps improving its games in every way, values sustained profitability of its products, and strives to offer the best gaming experience possible to users. The company&#x27;s business covers R&amp;D, operation and publishing of the quality entertainment contents including mobile games and webgames and also operation of webgame platforms and mobile apps distribution platforms. The company also seeks and introduces quality IPs, intensively investigates the brand potential of the IPs and strives to maximally tap and enhance the brand value of the IPs.

On January 12, the 9th Game Teahouse CEO Annual Conference and Golden Tea Awards Ceremony, a major event in the game industry, was con ...

Kingnet Recognized by the 9th Golden Tea Awards as the "most influential game enterprise of 2021".

A few days ago, Kingnet and Tencent Animation &amp; Comics Co., Ltd (Tencent Animation &amp; Comics) finalized the partnership on licensing of the Order I IP. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606152823-32-1.jpg"/></div> Order I is a super popular novel of the urban superpower and sci-fi wasteland genre created by Zhouzi, a platinum-class writer of original literature of qidian.com under the brand of China Literature. It was recommended 7.39 million times in total in 529 consecutive weeks. It started publication in April 2019 and was completed in On August 17, 2020. In the month it started publication, it ranked the 1st place on the Monthly New Books List of the Boys Original Literature Billboard. During its serialized publishing, it ranked among the TOP5 on the Monthly Subscription List. It was collected 2.56 million + times and subscribed 83.2 million + times in total. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606152823-32-2.jpg"/></div> At the Bilibili2021-2022 Made by Bilibili ceremony on November 20, 2021, the first trailer PV of the titular cartoon based on Order I was released. The cartoon is co-presented by Bilibili, Tencent Animation &amp; Comics and China Literature. In the back story of Order I, the human civilization was annihilated by the nuclear winter and humankind is no longer the dominant species of the world. People need to survive in the gradually worsening climate and scarcity of food every day. In the face of the unpredictable future and environment, humans have to unite to rebuild the world order. In the wasteland, people have built countless fortresses. The fortresses with smaller serial numbers are safer, share more resources and are closer to the center of power and wealth. The refugees can only take shelter in the outskirt towns outside the fortresses and hope to gain access to the fortresses one day. While the rich and powerful live extravagant life in their fortresses, the refugees have to suffer the cold and famine outside the high walls. The protagonists Ren Xiaosu and Yan Liuyuan, who are refugees, have nigh zero chance of getting in a fortress. How will they survive in the post-apocalyptic wasteland full of dangers? How will they build new order in a world collapsing around them?

A few days ago, Kingnet and Tencent Animation & Comics Co., Ltd (Tencent Animation & Comics) finalized the partnership on licensing of the Order I IP. 

Kingnet Secures the License to Game Adaptation of the Order I IP

On December 27, Kingnet&#x27;s wholly-owned subsidiary Shangrao Shengying Network Technology Co., Ltd. (Shangrao Shengying) completed the industrial and commercial registration of changes regarding its strategic investment in Shanghai Optical Network Technology Co., Ltd. (Optical Network). The investment project is spearheaded by the Kingnet and followed by the major shareholder Wepie Network. Shangrao Shengying, as the largest institutional shareholder, will hold 16.33% equity of Optical Network. All amount of the investment will be used for expansion and operation of the R&amp;D team of Optical Network and will help Optical Network make greater achievements in quality games R&amp;D. Founded in March 2018, Optical Network is a global quality games development company focused on sci-fi ACGN and ACGN SIM games. In 2021, Endless Galaxy independently by the company and Nofland co-developed by the company were online and will soon be released globally. Endless Galaxy is a sci-fi SLG mobile game that innovatively integrates card game and SLG gameplay elements and offers a highly immersive and socializing gaming experience. The player will explore a galaxy constituted of hundreds of stable stellar systems, build powerful space bases, create independent expedition fleets of multi-dimensional configurations, and maneuver the ships to move and lock onto enemy ships or even destroy the enemy with super powerful overloaded weapons. The game is domestically distributed by spyouxi.com under contract and released online in May 2021. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606152853-33-1.jpg"/></div> Nofland is an ACGN SIM mobile game. It is a light or moderate game intended for pan-ACGN players. Its gameplay features SIM and idle elements and also slightly touches upon co-op socializing. Its selling points are more health and less cost. Its emphasis is on characters, voice and plotline and also on the needs and feelings of female players. This game is domestically distributed by Bilibili under contract and released online in August 2021. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606152853-33-2.jpg"/></div> The company&#x27;s third independently developed game Project S is now in the stage of pre-research. It is set in the near-future interplanetary migration background. It is an attempt to combine the SIM and SLG gameplay elements of the previous two games, in order to break free from the constraint of game variety and expand the user base through gameplay innovation. The game is slated to start test in 2022Q4 and release in 2023. <div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606152853-33-3.jpg"/></div><div class="media-wrap image-wrap"><img class="media-wrap image-wrap" src="https://officialwebsite-static.kingnet.com/20220606152853-33-4.jpg"/></div>Kingnet always persists in &quot;focus on the main business of game&quot; as its core strategy for corporate development, follows the principle of creating quality games that meet the market demand, operates three business systems including R&amp;D, publishing and investment + IP, continuously provides users with quality contents and services and fulfilling gaming experience, and strives to be an outstanding listed online game company.

On December 27, Kingnet's wholly-owned subsidiary Shangrao Shengying Network Technology Co., Ltd. (Shangrao Shengying) completed the industrial and commercial registration of changes regarding its strategic investment in Shanghai Optical Network Technology Co., Ltd. 

Kingnet's Strategic Investment in the Game Developer Optical Network

On December 16, the listed companies and financial institutions award ceremony of the &quot;19th China Financial Billboard&quot; sponsored by hexun.com was held in Shanghai. The evaluation was based on analysis on the big data of thousands of companies and institutions and the candidates were identified based on their rank on the list. After the investigation of the investigators and an online vote, the list of winners was finalized and then reviewed by the audit team. Kingnet is recognized by the &quot;19th China Financial Billboard&quot; as a &quot;Listed Company with Growth Potential of 2021&quot; because of the company&#x27;s growth momentum, the innovativeness of its managerial team and the competitive advantages of its products and services. Kingnet is a prestigious listed online game company, its managerial team persists in its strategy of steady business, and its overall business status is stable and positive. In the first three quarters of 2021, the business revenue of the company was 1.65 billion, with 47.17% YoY growth, and the net profit was approx. RMB 500 million, with 204.74% YoY growth. In the future, the company will strive to reinforce the competitiveness of its main business by continuing the strategy of &quot;focus on the main business and conducting R&amp;D, publishing and investment + IP&quot;. <div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://officialwebsite-static.kingnet.com/20220606151532-31-1.png"/></div>  (photograph of the event) <div class="media-wrap image-wrap align-center" style="text-align:center"><img class="media-wrap image-wrap align-center" src="https://officialwebsite-static.kingnet.com/20220606151532-31-2.jpg"/></div>The China Financial Billboard of hexun.com has been held for 19 consecutive years. It is recognized as one of the most definitive and most influential annual ranking lists in the financial industry due to its professional and impartial evaluation criteria, and is reputed as &quot;Oscar of Finance and Economics&quot;. The participants attracted by this event include experts, scholars, organization representatives and industry leaders. It is intended to identify exemplary enterprises in the industry based on their earning capacity, innovation capacity, risk control capacity and social responsibility, and find more excellent enterprises and influential financial institutions in the financial industry of China.

On December 16, the listed companies and financial institutions award ceremony of the "19th China Financial Billboard" sponsored by hexun.com was held in Shanghai. 

Kingnet Recognized as a "Listed Company with Growth Potential of 2021"

Legend of Blue Moon 2 is an MMORPG mobile game developed by Kingnet and published by Tencent. The game inherits the classic warrior-mage-priest triangle career system, and features upgraded gameplay and HD graphic quality that allow players to experience a whole new Blue Moon world.

Legend of Blue Moon 2

Original Legends is an ARPG game that inherits the classic gameplay of V1.85 and retains the classic gameplay elements including instant PK, BOSS dropped items and free trade. The warrior, mage and priest each have specialities and have advantages over each other, and they have abundant skills that can be combined by players in any way they like. It is the most genuine Legend game commercially available.

Original Legends

Figure Story is a figure themed fashionable mobile game. It is an original game that is beneficial to player's health and features customizable story line and ample configurations of figures. The gameplay that combines collection, EDU and card assembly allows you to enjoy all the fun and strategy of figure assembly!

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