On the 6th of June, 2024, Kingnet Capital HK Limited was officially established, marking its presence as a wholly-owned overseas subsidiary of Kingnet Network Co., Ltd. (SZ.002517). <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20250228163104-1.png"/></div>Kingnet Network Co., Ltd. (SZ.002517) is a well-known listed online game company in China. The company&#x27;s main business covers R&amp;D as well as the operation and publishing of quality entertainment content, including mobile games, webgames and PC games. It also engages in the operation of webgame platforms and mobile apps distribution platforms. In addition, Kingnet is actively developing its overseas business in hopes of creating an international market through its strong R&amp;D capacity and market development capability, thus pushing the company’s performance to the next level.The company has always held fast to the principle of providing higher quality and better service, with user value at the core of what Kingnet is about. The company continual improves upon its games in every way, values the sustained profitability of its products, and strives to provide users with the best gaming experience possible. Kingnet operates under a core strategy that involves focusing on the game industry and conducting three core businesses that cover R&amp;D, publishing and investment + IP. In doing so, it endeavors to build a multi-dimensional R&amp;D system and a complete publishing system, while also seeking out and introducing quality IPs. Kingnet intensively investigates the brand potential of different IPs and strives to tap and enhance the brand value of its IPs to their full potential. By drawing on its superior technological strength and excellent R&amp;D team, the company has expanded its product line and created next-gen quality games. Now, the company&#x27;s strength in acquiring and creating quality IPs has become a part of its core competitiveness. This advantage generates strong momentum for the company to develop new games. The MU Miracle stands as a pioneer and successful example of a mobile game IP adapted from a client game IP. Shanghai Kingnet and Zhejiang Shenghe, which are under the Kingnet banner, have developed and operated numerous popular games including Happy Tower, Shushan Legend, MU Miracle, Legend of Blue Moon, 《敢达争锋对决》, World of Warships Blitz, Legend of Kings and Figure Story.<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20250228163104-2.png"/></div>Kingnet always persists in focus on the main business of developing games as its core strategy for corporate development. It follows the principle of creating quality games that meet market demand, operates three business systems including R&amp;D, publishing and investment + IP. With user value at its core, Kingnet continuously provides users with quality content and services as well as a fulfilling gaming experience and strives to be an outstanding listed online game company.Kingnet Capital HK Limited shall steadfastly uphold Kingnet&#x27;s corporate development ethos, driven by a fervor for value creation and a robust sustainable developmental strategy. Its emphasis will be on the evolution of burgeoning game sectors, the advancement of cutting-edge technologies in specialized fields, the enrichment of an extensive industrial framework, and the meticulous cultivation of a diversified ecosystem aimed at international investment and financing enterprises.

The formal inception of Kingnet Capital HK heralds the dawn of a new chapter in its global enterprises

Kingnet Capital HK Limited, a Hong Kong-based capital firm, has entered into an exclusive strategic partnership with the SmileCobra Game Incubation Camp to jointly build a sustainable economic system for Web3 gaming. Kingnet Capital has announced the signing of an exclusive strategic cooperation agreement with Singaporean game company SmileCobra. Kingnet Capital will provide comprehensive technical support, including business cooperation in areas such as game development and IP operations. Kingnet Network (SZ.002517), officially established in 2008, is a renowned gaming company listed in Asia. Its representative works include popular games such as &quot;Miracle MU,&quot; &quot;Blue Moon Legend,&quot; and &quot;Gundam Duel.&quot; The company&#x27;s main business covers the development, operation, and distribution of high-quality entertainment content for mobile games, web games, and PC games. At the same time, Kingnet will expand its overseas market operation scale and continue to provide global users with high-quality content services and in-depth gaming entertainment experiences. SmileCobra Studio aims to establish a new paradigm for Web3 innovative games. The company will work with well-known gaming guilds, VC incubators, game distribution platforms, and others to build a complete Web3 gaming industry chain. SmileCobra&#x27;s founder, Cirrus, stated that this cooperation will provide global game developers with multi-faceted support from concept validation to product development, financial support, technical guidance, and ecosystem resource connections, to jointly build a sustainable economic system for Web3 gaming. The joint cooperation aims to actively seek cooperation with global developers to promote the innovative development of Web3 games. Both parties plan to launch different types of games (RPG, PZL, SPG, CAG, MMORPG, STG, etc.) to meet the diverse needs of global players.

Kingnet HK has reached an exclusive strategic partnership with SmileCobra to jointly build a sustainable economic system for Web3 Games

<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20250228162617-1.png"/></div>Kingnet has successfully developed the Dream Maker AI model and will provide exclusive AI technology support to the Singapore-based game studio SmileCobra Studio, ushering in a new era of Web3.0 + AI gaming. The Dream Maker AI model, created by Kingnet, is an advanced deep learning-based intelligent conversational model built on the industry-standard Transformer architecture. It demonstrates exceptional knowledge capacity and task-handling capabilities, achieving the phenomenon of &quot;emergence&quot; in large models. The model has achieved industry-leading results in benchmarks like MMLU, CMMLU, mtBench, and AlignBench, and exhibits outstanding general knowledge and conversational abilities in Chinese. Powered by the Dream Maker AI model, its intelligent system includes applications for interface generation, animation creation, map building, code generation, numerical simulations, and automatic game creation. This AI model supports applications in product development, business operations, and everyday inquiries, catering primarily to internet companies, enterprises, and the general public. Looking ahead, Kingnet will continue its partnership with SmileCobra Studio, committed to technological innovation and promoting the integration of AGI and Web3.0. Together, they aim to foster an open, secure, and innovative ecosystem while accelerating the development of a world-class AI industry cluster.

New Developments in the Gaming AGI and Web3 Industry: Kingnet × SmileCobra Studio

On November 25, at the Hangzhou FDCA China Animation Art and Animation Industry High-Quality Innovation Development (Yuhang) Forum, Bijiu Studio, a Kingnet subsidiary, unveiled Four Seasons of the Song Dynasty, the latest addition to the Seasons, a graphic novel sub-series. Co-organized by Zhejiang University&#x27;s School of Literature, the Propaganda Department of the CCP Yuhang District Committee, and the Animation and Game Professional Committee of the China Film Critics Association, this collaborative forum aimed to foster high-quality development in China&#x27;s animation art and industry. The event gathered global animation experts, scholars, creators, and representatives from renowned companies to share insights and experiences. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131141849-1.jpeg"/></div>The project&#x27;s press conference, featuring producer Yuan Xinyu, introduced the graphic novel as a collaborative creation between Bijiu Studio and INNOW Studio, published by the Shanghai Lexicographical Publishing House. The novel seamlessly integrates traditional publishing with innovative cross-dimensional animation forms dedicated to narrating authentic Chinese stories in a contemporary manner. It employs a language system popular among today&#x27;s youth, aiming to propagate outstanding Chinese intangible cultural heritage of seasons. By combining personified solar terms, Song Dynasty poetry, and paintings, the novel employs the concept of time to connect space, crafting a distinctive Chinese perspective on time and space across multiple dimensions. This graphic novel harmoniously merges poetry, ancient paintings, illustrations, storyboards, and various artistic languages with meticulous storytelling and exquisite binding. This synthesis embodies the vibrant collision of ideas and aesthetics from contemporary young artists. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131141849-2.jpeg"/></div>During the press conference, Bijiu Studio presented the latest signed physical book of Seasons · Four Seasons of the Song Dynasty along with physical peripherals of the Seasons IP. Moving forward, the Seasons IP and its sub-series will establish a new worldview structure, venturing into peripheral derivatives, games, animation production, and other directions. The ongoing commitment to original IP creation aims to amplify the dissemination of Chinese traditional culture and foster cultural confidence.<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131141849-3.png"/></div>

The new book launch conference of Kingnet's original IP Seasons · Four Seasons of the Song Dynasty, was held in Hangzhou

The international release (iOS/Android) of the multi-character martial arts RPG, New Heaven Sword and Dragon Sabre, has recently made its official debut on the AppStore and Google Play in Hong Kong (China), Taiwan (China), Singapore, and Malaysia (November 7). <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131142226-1.png"/></div>Since becoming available for download, the game has consistently secured positions among the top 10 best-selling games on iOS in all launched regions. Notably, it claimed the top spot on the free list of iOS games in Hong Kong (China) and Taiwan (China).<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131142226-2.jpeg"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131142226-3.png"/></div>(Partial screenshots of rankings in each region) New Heaven Sword and Dragon Sabre meticulously selects classic plots from the original work by Jin Yong to recreate an immersive world of martial arts faithfully. The gameplay intricately weaves through the narrative, inviting you to engage with the characters and experience a unique interpretation of this captivating universe. The game features a leisurely gameplay model that distinguishes it from others in the genre. Rather than acquiring heroes through drawing, you obtain them through card redemption. Icons of martial prowess, such as Shaolin, Wudang, Emei, Kongtong, Kunlun, Huashan, Mingjiao, and other prominent masters, sequentially make appearances, unlocking corresponding plots and enabling the assembly of a formidable hero ensemble to accompany you in your explorations. Each martial hero possesses unique skills; for example, Zhang Sanfeng wields Tai Chi for substantial damage, Zhao Min can restore vitality and blood, Kong Jian boasts an impenetrable body for team protection, and various others possess skills like dizziness, anger reduction, poison infliction, defense reduction, among others. This diverse array of skills allows you to craft dynamic and ever-changing lineups, adding strategic depth to the gameplay experience.<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131142226-4.png"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131142226-5.png"/></div>Kingnet has a vision of reaching global audiences with its products. The company is proactively implementing a global perspective in its international distribution efforts, leveraging the integration of overseas teams to forge substantial collaborations with numerous international channels. Several products are currently undergoing promotional initiatives, aiming to narrate Chinese stories and showcase Chinese IPs on a global scale.

The overseas version of Kingnet's New Heaven Sword and Dragon Sabre is officially launched

Stone Age: Awakening, the new MMO turn-based game co-created and co-operated by Tencent and Kingnet, has officially hit the market on October 26! Don&#x27;t miss the chance to join the fun and excitement of Stone Age: Awakening, where you can enjoy a variety of server opening events and get exclusive commemorative pets as a login reward. Embark on a celebration as the top 100 streamers unite for a grand carnival. On October 26, the official live broadcast room of the WeChat video account will be active throughout the day. Join us in savoring the classic Stone Age as we offer an array of giveaways, including mobile phones and various peripherals. Collaborating with six major classic brands, we unveil exclusive limited gift packs, periodicals, and co-branded props, presenting an endless array of offerings. Additionally, 17 cities are partaking in the Stone Age launch festivities, with a world eagerly awaiting your participation. Dive into the game now and revel in a multitude of server-opening gifts.<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131144141-1.png"/></div>The authentically authorized Stone Age: Awakening IP introduces you to a revitalized gaming experience. Stone Age: Awakening, a classic turn-based game, is officially authorized by the Stone Age IP, building upon the esteemed Stone Age 2.5 version of The Legend of the Elf King and crafted with the latest gaming engine technology. The incorporation of high-definition graphics impeccably showcases the classic scenes, pets, and characters on the illustrious Nice continent, meticulously restoring iconic villages such as Marinas Fishing Village and Samgil Village.Upon selecting their preferred characters and entering the game, you will be immersed in the delight of freely capturing pets. A diverse array of classic pets, including humanoid dragons and tyrannosaurs, can be harnessed for both riding and combat. You can choose your own path in the old version of Stone Age, where any career does not limit you. With a variety of pets to accompany you, you can enjoy a unique and exciting competition with other players. Notably, Stone Age: Awakening implements a highly flexible trading mechanism, providing you with significant pricing autonomy. To address the issue of being away from the keyboard, the game introduces a two-terminal interoperability mechanism, enabling seamless communication between PC and mobile terminals. This feature empowers players to access the game at any time and from any location, with the added convenience of an offline away-from-keyboard function to optimize time and power and offer peace of mind.<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131144141-2.png"/></div> Classic brands join forces to celebrate the launch of Stone Age: Awakening in 17 cities.Stone Age: Awakening holds a cherished place in the memories of players born in the 1980s, serving as a timeless classic in the gaming world. However, this game offers more than just a trip down memory lane; it also provides a cultural feast that connects players with familiar brands from their youth, such as Popsoft magazine, Storytelling Club, Golden Monkey, Pringles, Want Want, and KFC. These brands produce not only products but also memories that players cherish and share. With the official launch of Tencent&#x27;s authentic Stone Age: Awakening, the Stone Age IP collaborates with six major brands, including Popsoft magazine, to orchestrate a classic brand ceremony for players. This grand collaboration promises to deliver not only classic games but also exclusive limited periodicals, distinctive limited gift packs, and a plethora of co-branded props. Explore the latest updates and engage in related activities by visiting the official community and channels. This initiative is crafted to evoke nostalgic memories while inviting players to immerse themselves in the innovative and thrilling experiences of Stone Age: Awakening. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131144141-3.png"/></div>On October 26, the launch celebrations took a captivating turn as Stone Age: Awakening transformed Beijing&#x27;s No. 17 bus into the &quot;Stone Age Mammoth Bus&quot; and replicated landmarks in 17 cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Xiamen, and Nanjing. Across LED commercial large screens in these cities, the news of Stone Age: Awakening&#x27;s launch scrolled, extending a solemn invitation to Stone Age enthusiasts and warmly welcoming all players to rediscover the Nice mainland and embark on a new journey together! Unlock exclusive benefits by entering the password code &quot;Stone Age Online Celebration in 17 Cities&quot; and receiving a special gift package.<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131144142-4.png"/></div>Stone Age: Awakening is now officially available on all platforms, boasting numerous perks and gifts. Seize the chance and log in to indulge in the excitement! Don&#x27;t miss this opportunity to rally your friends, download the game, and collectively venture into the all-new Nice continent!

Kingnet’s new MMO game Stone Age: Awakening is launched on all platforms today!

Kingnet (SZ.002517) and Century Huatong (SZ.002602) entered into a Strategic Cooperation Agreement on October 8. The agreement entails extensive collaboration in key areas related to the Legend series (including Legend 2 and Legend 3 games) and the World of Legend IPs, such as resources, upstream and downstream ecology, and brand development. This strategic alliance builds upon a robust foundation of mutual trust and prior collaboration between the two entities. Embodying the principles of &quot;reciprocity, mutual benefit, stability, and efficiency,&quot; the expanded cooperation seeks to leverage the collective strengths and resources of both parties for a mutually beneficial and sustainable outcome. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131145948-1.png"/></div>Over recent years, Kingnet and Century Huatong have successfully collaborated on various initiatives related to the Legend series and the World of Legend IPs. Beginning with a Strategic Cooperation Agreement in 2018, which focused on game IP-related fields, followed by a Comprehensively Deepened Strategic Cooperation Agreement in 2021, which extended cooperation to areas such as trademarks and other intangible assets and rights protection. In the present year, the collaboration has evolved from business cooperation to encompass equity cooperation.The Legend series stands as a resilient and influential IP in the domestic online gaming market. Over the years, Shengqu Games, a subsidiary of Century Huatong, has consistently delivered innovative operational strategies and high-quality services for the Legend series. Bolstered by collaborative efforts from various partners, this series has evolved into a distinctive gaming category. Furthermore, with the settlement of the IP conflicts in the Legend series, Shengqu Games has accomplished “complete unification” of the domestic market, indicating that the Legend series and the World of Legend IPs have reached a new phase of development. Kingnet has been deeply engaged in the extensive research and development of Legend-related products, sustaining a prominent position in the industry. The company&#x27;s legend series business has consistently showcased leadership, notably with the successful launch of the best-selling product Original Legend and the proficient operation of several enduring, high-quality games. The recent establishment of a Strategic Cooperation Agreement between the two publicly listed gaming companies signifies the commencement of a new phase in their collaborative endeavors. Moving forward, both parties aim to leverage their respective strengths and resources, fostering a more integrated partnership in critical areas related to the Legend series and the World of Legend IPs. This collaborative effort will extend across various dimensions, including business models, resource utilization, upstream and downstream ecological considerations, and brand development, to optimize operational efficiency, thereby reducing costs, enhancing profitability, and fostering a trajectory of healthy and mutually beneficial development for partners.

Kingnet and Century Huatong reached a strategic partnership to develop the Legend and Heritage IPs comprehensively

On August 8, the handicraft-themed fantasy adventure novel Hundreds of Artisanal Spirits was officially launched on the two major online literature platforms, Migu Reading and Zhangyue. The creation and publication of the novel received strong support from the Zhejiang Culture and Art Development Fund.<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131142729-1.jpeg"/></div>About the Author <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131142729-2.png"/></div>Hundreds of Artisanal Spirits is a novel that narrates a story intertwined with the world of handicrafts. However, as the exploration of the industry&#x27;s history progressed, it unveiled a profound journey. From the bronze-wielding Shang Dynasty shaping a global narrative to the Silk Road emerging as a connectivity lifeline and culminating in the Ming and Qing Dynasties, where porcelain became synonymous with China, the handicraft industry emerged as a powerful force shaping our cultural identity and prosperity... [Author&#x27;s message]Hundreds of Artisanal Spirits is a handicraft-themed fantasy adventure novel planned and initiated by Mixinxin Studio and written by Zhi Ning. The creative team skillfully weaves over 30 types of intangible cultural heritage handicraft knowledge into the inspirational journey of a group of youths in &quot;Hundreds of Artisanal Spirits,&quot; forming a heartfelt homage to hundreds of artisans.The physical book of Hundreds of Artisanal Spirits is scheduled for publication by Xiron Youhu at the year&#x27;s end. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131142729-3.png"/></div>Hundreds of Artisanal Spirits encapsulates the essence of the traditional Chinese handicraft-themed animation IP. It is meticulously crafted original content that aims to champion China&#x27;s rich traditional culture, safeguard intangible cultural heritage, and elevate traditional handicrafts as its creative focal point. Within its compelling narrative, the book not only encapsulates the craft knowledge of traditional skills but also embodies the craftsman spirit characterized by &quot;diligence, moral cultivation, discernment, and sincerity.&quot; Against a backdrop of a captivating and eventful plot, Hundreds of Artisanal Spirits assimilates the cultural wealth of diverse ethnic groups, disseminates the core of intangible cultural heritage, rekindles memories of traditional culture, and injects the cultural genes of the new era. The Hundreds of Artisanal Spirits project spans various media, including comics, animations, games, documentaries, and cultural and creative products, among others. Since its serialization on major comic platforms in 2022, the comics have garnered millions of views and followers. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131142729-4.png"/></div>Emotional resonance is evoked by the beauty of the artifacts and the unparalleled craftsmanship demonstrated by hundreds of artisans. The trajectory of Hundreds of Artisanal Spirits spin-offs is marked by continuous growth, with recent expansions into books, animations, short videos, peripherals, and other media products. Notably, these spin-offs have earned recognition and inclusion in prominent exhibitions such as the Hangzhou China International Cartoon &amp; Animation Festival, CCG, ChinaJoy, and Zhengzhou Chinese Comic Game Carnival. This extensive presence underscores the tangible results of game empowerment, showcasing the enchantment of traditional Chinese culture to both players and fans in offline settings.

Hundreds of Artisanal Spirits original novel, Kingnet's original IP, is officially launched today!

The Huawei Developer Conference (HDC.Together) Game Service Forum was held on the morning of August 5. As a partner of Huawei GameCenter, Shenghe Network, a subsidiary of Kingnet, joined the forum to mark the Launching Ceremony for the Pioneer Game Cooperation in Huawei’s HarmonyOS Ecosystem during the event. The event was attended by Ao Ran, Executive Vice Chairman and Secretary-General of China Audio-Video and Digital Publishing Association, Wu Hao, CEO of Huawei Interactive Media Corps and President of Huawei Terminal Cloud Service Interactive Media BU, Jin Feng, Chairman of Kingnet and CEO of Shenghe Network, and other guests. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131150335-1.jpeg"/></div>It is reported that Huawei GameCenter has emerged as a comprehensive life-cycle service platform, along with a development kit, empowering game partners to swiftly establish game services on HarmonyOS with minimal cost and entry barriers. Since its introduction, HarmonyOS has experienced rapid growth, presenting game developers with an innovative and viable creative platform. Spearheading experiential innovations, HarmonyOS incorporates distributed device virtualization technology to revolutionize gameplay. This enables the virtualization of HarmonyOS super terminals like watches and headphones into game controllers, offering players the convenience of controlling game characters through these devices and ensuring a more seamless and immersive gaming encounter. Concerning game distribution, Huawei&#x27;s expansive multi-terminal coverage and intelligent distribution scenario portals, including game meta-services, facilitate game manufacturers in reaching users through diverse game content formats, thereby unlocking a plethora of business opportunities.<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131150335-2.jpeg"/></div>(Launching ceremony site)Kingnet and Huawei have nurtured a longstanding and collaborative relationship grounded in a shared commitment to prioritizing the &quot;user experience as the core&quot; ethos. Their collaboration extends across various domains, encompassing game business strategy, mutual technology innovation, and the sharing of resources. In this latest cooperation, Huawei and Kingnet are poised to deepen their collaboration, with a specific focus on bolstering the HarmonyOS ecosystem. The cooperation will delve into areas of technological synergy, mutual achievement, and fostering mutually beneficial business outcomes. Together, the two parties aim to spearhead innovative transformations in the realms of entertainment, education, interactive experiences, and beyond, positioning games as pivotal contributors to broader fields. Looking ahead, Kingnet plans to unveil a series of games developed specifically for HarmonyOS, integrating the distinctive functionalities and features of HarmonyOS to deliver innovative experiences and a more enriched and immersive gaming experience for users.

Shenghe Network, a subsidiary of Kingnet, joins Huawei's HarmonyOS ecosystem construction for a win-win cooperation!	

Drawing upon eighteen years of expertise in the world of Universal Jianghu, a new chapter unfolds. On August 2, Kingnet and TanWan Games collaboratively introduced the authentically authorized IP mobile game, Universal Jianghu, heralding its commencement of public beta testing. Notably, Gulnazar has been enlisted as a prominent endorser for this incredible game. Universal Jianghu, a youthful martial arts MMORPG mobile game, is based on the renowned Hot-Blooded Jianghu by Korean writer Jeon Keuk-Jin and artist Yang Jae-Hyun. Exclusively authorized by the esteemed Mgame, developers of the classic online game Hot-Blooded Jianghu Online, this game is poised to evoke nostalgia, faithfully recapturing the grandeur of eighteen years past, preserve the classic martial arts culture, and offer an immersive experience in the world for players!<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131141407-1.jpeg"/></div>In the latest iteration, the martial arts saga resurfaces to extend the narrative of Jianghu. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131141407-2.jpeg"/></div>Universal Jianghu, a youthful martial arts MMORPG mobile game, not only transports you to bygone eras but seamlessly integrates modern elements. Departing from the conventional solemnity of traditional martial arts games, it introduces a vibrant ambiance with its fresh, luminous scenes and endearing, animated character artistry. Simultaneously, Universal Jianghu eloquently embodies the quintessence of the &quot;martial arts&quot; spirit, skillfully merging classics with inventive gameplay to deliver a smooth and enjoyable game style. You can become a martial hero on a quest for perpetual self-improvement amid the martial arts world and the advent of new challenges.<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131141407-3.jpeg"/></div>Unique and rich gameplay brings your blood to a boil.Universal Jianghu presents a tens-of-thousand-player environment enriched with diverse gameplay elements. This includes the recreation of numerous classic features from the game&#x27;s inception, spanning maps, character professions, cloaks, weapons, and pets, faithfully replicating the essence of the bygone era. Players can enhance their equipment through various avenues, incorporating synthesis stones and enhancement stones to confer additional attribute improvements. Moreover, the game introduces potent items such as jade charms, crystal charms, and guardian charms to ensure a high success rate and stability during the equipment upgrade process. Furthermore, you can enjoy various innovative gameplay methods, such as free trading, setting up stalls, DIY manufacturing systems, fashion change, and job transfer systems. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131141407-3.jpeg"/></div>The game introduces an exclusive gameplay feature known as &quot;Spirit Beast Assistance,&quot; offering you the opportunity to undertake spirit beast missions, acquire unique spirit beasts, and train them into formidable combat companions. Additionally, you can expect an array of rich content, including challenging BOSS encounters, lucrative bounty missions, collaborative team copies, and a comprehensive sect system. This content facilitates collective exploration with friends, providing opportunities to confront formidable adversaries and reap valuable rewards. As the spokesperson for the game, Gulnazar will actively engage in various activities and social interactions within the virtual realm. This strategic involvement aims to forge closer bonds with players, ensuring a delightful and immersive gaming experience for all participants.<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131141407-5.jpeg"/></div>Based on the renowned Hot-Blooded Jianghu, the game is endorsed by Gulnazar. Renowned for her stellar acting prowess and iconic fashion presence, Gulnazar has captivated the hearts of a vast audience. In a testament to her appreciation and pursuit of martial arts culture, she has chosen to endorse the officially authorized Universal Jianghu. After the public beta testing, we will unveil the release of the full version of the TV commercial featuring Gulnazar, titled &quot;The Showdown between Good and Evil, Restarting Jianghu.&quot; In conjunction with this, a special exclusive beta testing event, &quot;Return to the Xuanbo Sect with Gulnazar,&quot; is set to be unveiled. This event aims to evoke players&#x27; yearning and enthusiasm for the immersive world of Universal Jianghu.<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131141407-6.jpeg"/></div>Universal Jianghu, a classic re-make! Universal Jianghu proudly embraces and revives the classic settings and narratives, providing players with the opportunity to rekindle the fervent legend of Jianghu from years gone by, evoking a wave of memories and nostalgia. Today, the game illuminates the Canton Tower and Huijin Center in a captivating, mysterious spectacle accompanied by a plethora of generous activities, allowing you to explore the world at your convenience and experience the fun of the martial arts world.Whether you are a veteran or a newcomer to the Universal Jianghu mobile game, you will have the chance to join Gulnazar to craft your own Jianghu story within this dynamic gaming universe. Join the world of Universal Jianghu and embark on a martial arts adventure with tens of thousands of players online simultaneously. As the years unfold, the era of mobile gaming has arrived to reignite the passion within you!

Kingnet joins hands with TanWan Games to jointly launch Universal Jianghu and initiate the public beta testing today!

With the theme of &quot;20 years of companionship, more joy more wonder&quot;, 2023ChinaJoy will be held at the Shanghai New International Expo Center from July 28 to July 31. The first &quot;Game Empowerment&quot; Exhibition is set to make its debut concurrently at the 2023 ChinaJoy BTOC exhibition area. This exhibition seeks to illustrate the game industry&#x27;s capacity to preserve and propel China&#x27;s rich traditional culture, foster technological advancement, support cultural heritage, drive economic empowerment, and advocate for social welfare. This collective effort signifies a comprehensive surge in the influence of the game industry. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131150721-1.png"/></div>Against the backdrop of the ChinaJoy &quot;Game Empowerment&quot; Exhibition, Kingnet presents three influential IP products – the Legend of Blue Moon, Hundreds of Artisanal Spirits, and Seasons. These products, along with a variety of &quot;game +&quot; exhibits, demonstrate the concrete benefits of game empowerment. Blue Moon Era ingeniously merges classic game IP with traditional culture, utilizing gaming as a conduit to empower the essence of Chinese cultural heritage. On the other hand, Hundreds of Artisanal Spirits and Seasons are original Chinese comic IPs strategically crafted to promote traditional Chinese culture among the youth through novels, comics, animations, games, and cultural products.Game IPs empower intangible cultural heritage By integrating intangible cultural heritage with gaming, a closer connection is forged between young individuals and traditional culture. This approach dismantles barriers to the presentation and dissemination of traditional culture, introducing innovative avenues for cultural engagement. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131150721-2.jpeg"/></div>In celebration of the 5th anniversary of the Legend of Blue Moon, a cross-border collaboration with the national intangible cultural heritage, i.e., &quot;firing techniques of Jian Kiln for Jian wares&quot;, resulted in the creation of the exquisite &quot;Golden Orchid&quot; utensil set. This collaboration propels the Legend of Blue Moon into a new cross-border domain, establishing a link with the world&#x27;s intangible cultural heritage, &quot;Chinese Traditional Wooden Structure Construction Techniques.&quot; By incorporating mortise and tenon techniques, the game authentically reconstructs the classic Dragon City, providing players with an opportunity to assume the role of &quot;intangible inheritors collectively.&quot;<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131150721-3.jpeg"/></div>Inspired by the classic IP &quot;Blue Moon&quot;, the novel Blue Moon Era creates a rich oriental fantasy world, drawing on the monster lore from ancient Chinese mythology like the Classic of Mountains and Seas and the essence of traditional cultural classics. Rooted in traditional cultural classics, it extracts a spiritual essence to construct a grand and emotionally resonant plot, intertwining the camaraderie of partners with choices involving family and country. Launched as part of the Blue Moon IP incubation plan in 2020, the operational team has meticulously crafted a super IP spanning books, comics, movies, and games. The novel Blue Moon Era stands as the cornerstone and prototype of the entire Blue Moon universe, with its 3.494 million-word electronic version serialized on Palm Reading Bookstore, attracting over 82.0542 million views, 3.2142 million recommendation votes, and 161,000 comments and consistently topping various literary lists.Original Chinese comic IPs blaze a trail of traditional cultural innovation The infusion of traditional culture and incorporation of traditional elements into Chinese comics pave the way for the widespread promotion of traditional Chinese culture. Chinese comics are experiencing a revitalization, propelled by the infusion of exceptional traditional cultural elements. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131150721-4.jpeg"/></div>Kingnet has played a pivotal role in incubating two traditional cultural IP products, with Seasons emerging as China&#x27;s first Chinese festival-themed IP. Bolstered by a talented lineup of illustrators and word-of-mouth production teams from the China Academy of Art and Central Academy of Fine Arts, Seasons has been disseminated through various media forms, including printed picture books, online serial comic books, audiobooks, short videos, VR avatars, digital blockchain collectibles, and casual games. This unique presentation creates a time-themed space that seamlessly connects tradition with the future, blurring the boundaries between virtuality and reality.Hundreds of Artisanal Spirits encapsulates the essence of the traditional Chinese handicraft-themed animation IP. It is meticulously crafted original content that aims to champion China&#x27;s rich traditional culture, safeguard intangible cultural heritage, and elevate traditional handicrafts as its creative focal point. Within its compelling narrative, the book not only encapsulates the craft knowledge of traditional skills but also embodies the craftsman spirit characterized by &quot;diligence, moral cultivation, discernment, and sincerity.&quot; Against a backdrop of a captivating and eventful plot, Hundreds of Artisanal Spirits assimilates the cultural wealth of diverse ethnic groups, disseminates the core of intangible cultural heritage, rekindles memories of traditional culture, and injects the cultural genes of the new era. The Hundreds of Artisanal Spirits project spans various media, including comics, animations, games, documentaries, and cultural and creative products, among others. Since its serialization on major comic platforms in 2022, the comics have garnered millions of views and followers. Anticipate the gradual release of more high-quality content between 2023 and 2024. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131150721-5.jpeg"/></div>At the &quot;Game Empowerment&quot; Exhibition, Seasons and Hundreds of Artisanal Spirits provide visitors with an insight into the latest developments in IP, encompassing original content, cultural and creative peripherals, digital artworks, and more, as well as a deeper understanding of the progress. As a prominent listed Internet gaming company in China, Kingnet remains dedicated to exploring the boundless possibilities of intertwining gaming and cultural heritage. In the future, the company pledges to contribute to the inheritance and development of traditional culture in modern society, giving it a new voice in the new era.

Kingnet made a dazzling debut at the 2023 ChinaJoy "Game Empowerment" Exhibition

Recently, Kingnet has forged a partnership with Shuzhi Interaction, a subsidiary of Fuyun Technology. The collaborative effort between these entities aims to bring forth a globally themed survival strategy game centered on an alien apocalypse, aptly named Codename: Dungeon. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131144804-1.png"/></div>The steam-based civilization on the extraterrestrial planet faces a dire threat from a radiation-intensive meteorite. Simultaneously, the meteorite alters the planet&#x27;s climate, giving rise to three apocalyptic zones on the surface: a desert, an ice sheet, and a red reef. These environmental challenges align with players&#x27; survival and developmental requirements, propelling the narrative of civilization continuity. The players will face fierce competition for resources as they advance through the steam, combustion, and electrical eras. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131144804-2.png"/></div>The fundamental gameplay structure of Codename: Dungeon comprises two essential components: dungeon simulation management and surface exploration. The game seamlessly integrates elements of tower defense and SLG, catering to both novice players and those seeking a long-term gaming experience. Distinguishing itself from other CokLike games, Codename: Dungeon introduces an expansive SLG map, where exploration and resource collection necessitate the utilization of &quot;modified vehicles,&quot; each with distinct performance attributes that directly impact the number of heroes engaged in battle. Consequently, the iterative enhancement of vehicles becomes a persistent goal for players. This dual approach to human and vehicular training bears a resemblance to the starship system of Star Trek Fleet Command, a popular game in Europe and the United States. Anticipated for a mid-2024 launch, Codename: Dungeon promises a dynamic and engaging gaming experience.

Kingnet and Shuzhi Interaction officially reached cooperation on the survival strategy game Codename: Dungeon

The four-day &quot;18th China International Cartoon and Game Expo CCG EXPO 2023&quot;, the first animation and game trend culture event of this summer, kicked off at the Shanghai World Expo Exhibition and Convention Center on July 13. Kingnet joined the expo and interacted with players at CCG EXPO 2023.<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131151517-1.jpeg"/></div>Diverse competitive products joined the exhibitionKingnet showcases a diverse portfolio of game products at this year&#x27;s ChinaJoy, featuring hit titles such as Eight Sections of the Dragon God: Westward Journey, the Legend of Monsters 2, War of Angels, and Realm of the Holy Spirit, as well as self-developed IPs, including Hundreds of Artisanal Spirits, Seasons, Blue Moon Era, and the digital asset platform &quot;Kingnet Chain&quot;. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131151517-2.jpeg"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131151517-3.jpeg"/></div>Each booth not only faithfully recreates classic game scenes for an immersive viewing experience but also hosts various activities and offers exquisite peripheral gifts. This strategic presentation has successfully captivated a substantial audience, sparking a vibrant cross-dimensional carnival during the summer.Officially designated must-visit spot &quot;Fortune Summoning Array&quot; Immersed in an orange-themed ambiance, the booth design seamlessly incorporates elements from Kingnet&#x27;s recent popular game, Eight Sections of the Dragon God: Westward Journey, notably featuring the design aesthetics of &quot;Heaven&#x27;s Palace.&quot; This visually captivating setup showcases a diverse product array, capturing the attention of Gen Z with a blend of Chinese style and ACGN elements. Don&#x27;t miss the chance to visit the &quot;Fortune Summoning Array&quot; in Kingnet&#x27;s exhibition area, which is part of the CCG official event &quot;Time Traveler&quot; [Unknown Domain]. You can see your fortune on the small screen on the right and enjoy some fun activities, photo opportunities, and interactions. Come and join us to strike a pose and capture group photos in advance.<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131151517-4.jpeg"/></div>The Hundreds of Artisanal Spirits theme song dazzled the audience with its debut Immerse yourself in the world of &quot;Hundreds of Artisanal Spirits,&quot; where vibrant classic characters leap from the comic before your eyes and mesmerizing dance performances of captivating cosplayers engage your senses. Welcome to the CCG event, where you can witness the grand debut of Does Hundreds of Artisanal Spirits Work, the theme song for Hundreds of Artisanal Spirits. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131151517-5.jpeg"/></div>This song is a tribute to the beauty and craftsmanship of traditional arts and crafts, featuring poetic lyrics and vivid imagery. The song also reflects the values of &quot;transcending time and space&quot; and &quot;forging bonds&quot; that are central to the Hundreds of Artisanal Spirits IP. The melody is upbeat and catchy, inviting you to groove along. You can download and collect the theme song as soon as it is released.<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131151517-6.jpeg"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131151517-7.jpeg"/></div> The Hundreds of Artisanal Spirits cosplayers will also make occasional appearances at the booth and perform lively dances to the music, adding more energy and sweetness to the event.Popular CCG in Spin-off ZoneWelcome to the CCG Comic Exhibition, where you can discover the amazing spin-offs of Hundreds of Artisanal Spirits, Seasons, and KINGNET FAMILY. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131151517-8.jpeg"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131151517-9.jpeg"/></div>These are the original IPs of Kingnet, a company that aims to spread joy and warmth to everyone with its colorful and captivating characters and stories. Through a rich matrix of content and products, it seamlessly integrates the comforting essence of KINGNET FAMILY into the fabric of daily life and work, inspiring individuals to relish life, discover joy, perpetually create, and pursue aspirations. Marking its inaugural offline encounter with audiences, KINGNET FAMILY promises a multitude of surprises for players. As the official designated e-sports chair sponsor of the World Esports Championship, AutoFull, under the KINGNET FAMILY✖ collaboration, introduces the &quot;Superhero&quot; series of customized e-sports chairs at the CCG Comic Exhibition. This innovative addition has already garnered acclaim, winning over numerous fans with its unique appeal.<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131151517-10.jpeg"/></div>Indulge in the exclusive offerings from Kingnet as a special treat for its devoted fans. To provide an exceptionally immersive exhibition experience, Kingnet has thoughtfully curated a complimentary &quot;ACGN comic pack&quot; as a booth visit bonus for every attendee at the CCG event, garnering heartfelt appreciation from players. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131151517-11.jpeg"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131151518-12.jpeg"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131151518-13.jpeg"/></div>Whether in the virtual realm or at the venue, Kingnet remains steadfast in its dedication to spreading joy to all. The meticulously designed booth features a game area with numerous benefits, a peripheral sales section brimming with surprises, the first-ever offline showcase of KINGNET FAMILY, and an assortment of official exclusive complimentary peripherals. Anticipate an exciting visit to this dynamic scene! From July 13 to July 16, seize the opportunity to join us at [A-21] and immerse yourself in an exhilarating experience！

Take a look at the five highlights of Kingnet in the 18th China International Cartoon and Game Expo

<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131140655-1.png"/></div>On June 5, the authentically authorized mobile game Eight Sections of the Dragon God: Westward Journey by Kingnet was formally open for beta testing. You can embark on a new adventure in the world of Westward Journey, where you will defy destiny and challenge the heavens. Wang Dongcheng, Testing Officer of Westward Journey, will join the players in this epic battle between good and evil.<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131140655-2.png"/></div>Millions of players embark on a new adventure in the world of Westward Journey.The authentically authorized mobile game Eight Sections of the Dragon God: Westward Journey is a faithful adaptation derived from the original Westward Journey comic, meticulously crafting a distinct Westward Journey universe. In the game, you will embark on an alternate journey to the West, where the central narrative unfolds through visually captivating comic-style cutscenes, providing an immersive experience reminiscent of the renowned Westward Journey comic. Featuring an impressive ensemble of nearly a hundred heroes from the source material, this game allows you to recruit your favorite heroes from the comic and form your own westbound squad, engaging in epic battles against formidable celestial adversaries.<div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131140655-3.png"/></div>Rich gameplay with no limits and easy access to massive resourcesEight Sections of the Dragon God: Westward Journey introduces an engaging gameplay model centered on card placement and multiplayer collaboration, catering to both PVP and PVE players. The nuanced interplay of elemental attributes—metal, wood, water, fire, earth, light, and darkness—adds a strategic layer, empowering players to craft effective tactics and deliver decisive blows to adversaries. Formidable soul beasts such as the Golden Dragon Soul, the Great Ape Soul, and the Golden Buddha Soul unite, offering comprehensive enhancements to ensure triumph in your westward odyssey. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20240131140655-4.png"/></div>You are immersed in a narrative enriched with plot twists and growth missions, delivering abundant resources and rewards for your westward expedition. The innovative placement mode facilitates the offline acquisition of valuable experience and items, providing an effortlessly immersive gameplay experience. Join us on an unforgettable journey down memory lane and a quest filled with demon-slaying adventures!

Eight Sections of the Dragon God: Westward Journey is now open for beta testing. Millions of fans embark on a new adventure in the world of Westward Journey.

On December 14, Kingnet&#x27;s iconic independently developed IP Legend of Blue Moon achieved cross-border integration with &quot;the traditional Chinese wooden structure construction technique&quot;, a world-class intangible cultural heritage. The iconic Dragon City from the game was reproduced in the form of mortise-tenon structure, which is an ingenious combination of the ancient Chinese construction technique and the iconic element of the Blue Moon IP. This was meant to innovate the preservation of the intangible cultural heritage and reinvigorate the traditional culture. Blue Moon IP Continues Tapping the Underlying Cultural Value As a listed online game company in China, Kingnet has been working to find ways for game and cultural heritage to complement each other and innovating the carriers to communicate the traditional culture in the digital society. The wooden mortise-tenon structure comes as yet another achievement in the area of intangible cultural heritage after the <a>collaboration with the Jian Kiln and Jian Zhan in 2021</a>. The &quot;Dragon City&quot; is one of the iconic scenes in the game Legend of Blue Moon and the city of glory known to every player. For years, many Blue Moon heroes have been gravitated to that place. The zealous scene of thousands of brothers in arms sieging the city has become an imperishable part of the players&#x27; memory and enthusiasm. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222145055-86f86c5575ef265886febc726040f0cc.jpg"/></div>The city in Blue Moon that symbolizes zeal and enthusiasm has been ingeniously reproduced in the form of mortise-tenon structure, which is a remarkable combination from the artistic point of view. The iconic Dragon City reproduced in the form of mortise-tenon structure signifies integration of gaming entertainment and traditional culture, which is a means to revitalize the thousand-year old national cultural heritage by repackaging it in a new cultural carrier, so that more young people will be able to appreciate the amazing ancient Chinese technique, savor the nostalgic mortise-tenon handicraft resurrected from the traditional memory, and feel the purest love expressed through the purest architectural art. 28,000 Wood Pieces Assembled to Reproduce the Dragon City in the form of Mortise-Tenon Structure In the long cultural history of China, the Chinese-style wooden architectural structure has played an irreplaceable role. The ingeniously designed structure and magnificent architectural style are the products of the wisdom of the ancestors. In 2009, the traditional Chinese wooden structure construction technology was included into the Representative List of the Intangible Cultural Heritage of Humanity of the UNESCO. The Dragon City model was created by using the mortise-tenon technology, a key part of wooden structure system. The protruding tenons and indenting mortises are simply spliced to assemble the wooden members in a stable structure that will maintain its stability without using a single nail. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222145055-06d40e90cd37d188918ad1aff37fef1e.jpg"/></div>Yang Yuji, who is a master of the &quot;Dong wooden structure construction technology&quot; which is listed as an intangible cultural heritage, was invited to work on the model. The local details of the model retain the genuine style of the ancient Chinese architecture. These details include the post-and-lintel gate tower with double eaves and saddle roof, the linden window decorations, the ridge beast and the bird wing shaped roof corner rafter. Every wood piece and small detail are technological and artistic masterpieces. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222145055-3900c38d49f270bcdb3b3f1c176c8f3b.jpg"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222145056-c2104ff91e007a0b040f7bb964df2eda.jpg"/></div>Full view and close-up details of the Dragon City in mortise-tenon structure The structure is approx. 1.2m long and 0.6m wide and is composed of 28,000 wooden parts that are manually assembled. It faithfully reproduces the Dragon City in the game by presenting its magnificent overall form and fine details. [Close-up of Dragon City] Breakdown View of 3D Model <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222145227-725fe96306f1606e8cc024bc2b9f61da.jpg"/></div>Ancient architecture memorizes the old stories and cultural legacy, while the Dragon City bears the nostalgic feelings of a whole generation of people. As a listed Internet company in the digital era, Kingnet is always committed to producing and improving iconic quality games, and is also always trying to find the ways to let digital IPs and traditional culture empower empower each other, break the barrier between digital gaming culture and traditional culture, contribute to preservation of intangible cultural heritage, and achieve sustainable development and inheritance of the classic works.

Kingnet's Legend of Blue Moon Reproduces the Iconic Dragon City in the Form of Mortise-Tenon Structure 

Experience a different swordsmen legend under the iconic IP. On November 23, the multi-role EDU swordsmen RPG game 新倚天屠龙记 published by Kingnet officially started all-platform beta test. The iconic actor Wu Qihua who portrayed Zhang Wuji now reprises the character to join the players on the journey of adventure. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222144305-ef8dcef511bafe8551183fbef8a142ae.jpg"/></div>Million Heroes Kickstart the Game Fervor in the Year As one of the most conspicuous swordsmen games in this year, 新倚天屠龙记 has received plenty of attention since its reveal. The game performed very impressively during beta test. By now, over 1 million players have preordered the beta test. Today, the all-platform beta test of the game 新倚天屠龙记 will be joined by a million players who will play their own heroes. The 新倚天屠龙记 reproduces extremely many details of the original work, and also features a uniquely designed world map. In the game, the player will personally participate in the prestigious events and the countless struggles and fights. Thanks to the unique two-protagonist model, every player will be able to join Zhang Wuji on his journey of adventures and remarkable growth, where the player starts as a nobody, learns more techniques, taps his natural gifts and eventually becomes the legendary Kung Fu master. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222144305-fa7c26c4ce736886143384405dea237b.jpg"/></div>新倚天屠龙记 brings the players a more unrestrained swordsment world where they can learn and freely combine hundreds of fighting techniques and create more diverse battle formations. In addition to the highly innovative gameplay, the game&#x27;s artistic design is also deeply loved by the players because its is full of the swordsmen vibe. Comeback of the Real Hero, Upgraded Benefit: During the beta test, the spokesperson and actor Wu Qihua reprises the role of Zhang Wuji in the game to join you on the journey of adventure. Besides, Wu Qihua will personally appear in the official live streaming room at 8:00 tonight, which is a massive benefit. The player only needs to search the &quot;新倚天屠龙记&quot; Blue V official account (Xyttl666) on TikTok, to have the opportunity to win the luxury gifts such as Switch, Ipad and Airpods, each worth RMB 10,000. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222144305-fb5ee0a8a4db80427f14cd5971d59e8e.jpg"/></div> The eight most powerful camps in the world, the powerful weapons and fighting techniques coveted by all, and the romantic stories throughout the hero&#x27;s life are all presented in the multi-role EDU swordsmen RPG game 新倚天屠龙记. Return to the adventurous world and relive the thrilling and romantic legends of the heroes!

新倚天屠龙记 Starts Beta Test Today! Million Heroes Join Wu Qihua on the Journey of Adventure 

Kingnet announced today that the new-gen 3D fantasy MMORPG mobile game 永恒联盟 will be launched on September 19. The &quot;sexy goddess&quot; Liu Yan who comes as the brand spokesperson invites you to return to the world of miracles for another challenge. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222143600-a0b6e3131aee58a6faae6349e2d19b98.jpg"/></div>Celebrity Liu Yan Comes as the Brand Spokesperson Liu Yan, seen by many as a &quot;sexy goddess&quot;, has been favored by audiences and fans for years. Her recent appearance in a hit TV series and brilliant acting skill once again attracted hordes of fans. She is definitely one of the most popular actresses now, and her activities will no doubt draw close attention from the fans and cinephiles. In addition to being the highly famous feminine lead in a hit TV series that receives highly positive reviews on Douban, Liu Yan now has a new identity: the spokesperson for the hot 3D fantasy MMORPG mobile game 永恒联盟. The deep involvement of Liu Yan in the game brand means that players who used to only watch the goddess on the TV screen now have a chance to make close interaction with her in the game. Liu Yan&#x27;s appearance as the spokesperson for 永恒联盟 will give the players a new gaming experience. In addition to her physical presence in the game, Liu Yan will also be a voice actress for the game. From now, the players will be able to make direct dialogue with the goddess in the game. Enjoying the goddess&#x27;s voice in the game is absolutely a strong motivation for the players to play the game. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222143600-截屏2023-02-22 下午2.35.27.png"/></div>Awakening the Ancient Memory, 永恒联盟 Online with High Profile Since its reveal, 永恒联盟 has been a point of focus for the players. The previous tests and continued improvement of the gameplay allow all the players to easily find great sense of achievement and distinct gaming experience in 永恒联盟. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222143600-3af771f33527822bf034d4261220d942.jpg"/></div>永恒联盟 combines diverse elements, gameplay, scenes and artistic style, and retains the classic warrior, wizard and archer career systems, the iconic fabulous item glow, the familiar scenes such as Bloody Castle and Wolf Fortress, and the dark realistic graphic style. All of these details give the players a more distinctive fantasy touch, and allow them to revisit the youthful passionate days in the SUN world. 永恒联盟 has been massively innovated in terms of careers, gameplay and system, to give the players more exhilarating and pleasurable gaming experience. In particular, the three core innovative systems including the map with high-probability items, ultrafast attack speed and charge-free VIP give the players more enjoyable experience in the SUN world. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222143600-1d4b8e257f0fe8cacb23016d3e1229f6.jpg"/></div>Two-decade Old Iconic IP Returns, Next Miracle Is on Its Way. The high-profile comeback of 永恒联盟 brings the players the retro-style dark realistic vibe, the iconic fabulous item glow, the classic warrior, wizard and archer career systems in the genuine Season 7 gaming experience, and the new land of the brave that features the voice of the hot actress Liu Yan. This marks the first time Liu Yan collaborates with Kingnet and a bigger surprises for the players.

永恒联盟 Scheduled to Release on September 19, Liu Yan Appearing as the Advertising Spokesperson!

During the 2022ChinaJoy Online Expo, Kingnet officially revealed Legend of Blue Moon: Doom of Red Moon, the first script kill derivative under the &quot;Legend of Blue Moon&quot; IP, which was published nationwide. Now the players can travel on the Blue Moon Continent in the game, and also revel in the wonders of Legend of Blue Moon through the immersive interactive social media. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222143012-截屏2023-02-22 下午2.29.06.png"/></div>Diversified Gameplay Elements in Camps and Mechanisms, Immersive Enjoyment in the Blue Moon Universe Legend of Blue Moon: Doom of Red Moon is created under Kingnet&#x27;s IP licensing, produced by the &quot;Zheshijiada&quot; publishing studio and published by Snowman Script. The story is set in the background of the god-devil war on the Blue Moon Continent, combines the classic Shabake City scene of the game, combat elements, special weapons and items and character career specialities, features eight heroes in the three career systems including warrior, wizard and priest, and integrates several novel gameplay designs including camp-vs-camp fight, killer-hunting mechanism, war chess showdown and emotional change, which are highly favored by the script players. Ready to solve the puzzles? Synopsis: As the legend goes, the Blue Moon Power is the divine power left behind by the ancient Yellow Emperor. Whoever is lucky enough to possess the Blue Moon Power will have all their wishes come true. However, the Blue Moon Power has been safeguarded in the Blue Moon Manor, which has been in seclusion for generations. In all of history, nobody has actually found the Blue Moon Manor. Recently, however, a rumor says that the exact location of the Blue Moon Manor has been revealed. Therefore many brave people went trying to find it, only to find nothing. When everyone thought this was merely a big hoax, eight well-renowned heroes found their way to the Blue Moon Manor… Script type: ancient-style fantasy, mechanic, camp Number of players: 8 (4 males, 4 females) Game length: 4-5 hours recommended <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222143012-a06cec782c8af4502a1dbce69638fe28.jpg"/></div>By further tapping into the IP, Legend of Blue Moon: Doom of Red Moon brings the players to the Blue Moon Continent in a parallel world, and combines the special gaming features including card draw, political marriage and instance. By playing different characters, the player will find entirely different stories and gaming experience, and trigger multiple alternate endings in the smart design of the game. The script can be played multiple times, and the player can relish the script by fully using his strategy, acting skill and reasoning ability. Expanded Portfolio of Blue Moon Derivatives, IP Value Tapped through Multiple Carriers Legend of Blue Moon is a Legend-style ARPG game independently developed by Kingnet&#x27;s Bluemoon Studio. By now, the game has thousands of die-hard fans, and its classic features including siege of Shabake City, warrior, wizard and priest career systems and high-probability items and weapons are highly preferred by the players. The script kill derivative released this year signifies that the Blue Moon has waded into yet another new territory after the IP&#x27;s adaptation into the <a>big movie Blue Moon</a><a> and the novel Blue Moon Era</a> and the collaboration with the<a> intangible cultural heritage Jian Zhan</a>. As an effort to further tap the game IP, the game story is adapted into a script that retains the background story on the Blue Moon Continent in the game world, so that the players are able to dig into more of the IP contents in a more immersive manner, understand the underlying value and philosophy of the game, and create a real emotional bond between the player and character in an engrossing story. Combination of online gaming and script gaming allows the barrier-free interaction between the game players and script kill fans. This has the users further attached to the game and in turn benefits the entire IP ecosystem, thus making the domestic original game IP a more impressive brand in the public consciousness. Kingnet possesses a powerful game IP matrix and strong IP incubation capability, and always persists in &quot;focus on the main business of game&quot; as its core strategy for corporate development, with the hope of exploiting the copyright value of the original IP and demonstrating its capability of empowering the IP. In the future, Kingnet will continue providing the players with more high-quality online entertainment products and services, with more surprises for the players on the way.

Kingnet IP Script Kill Legend of Blue Moon: Doom of Red Moon Revealed at the 2022ChinaJoy

On August 27, the 20th ChinaJoy Online Expo (CJ Plus) officially opened at the MetaCJ Metaverse Digital World. As a leading listed online game company, Kingnet brought 9 products to the Metaverse Expo, including the blockbuster mobile games newly published, independently incubated IPs and the IP scripts revealed for the first time. The first day of the Expo drew attention from large number of players who densely crowded the exhibition booth. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-6d3188250e23fe4eabc2f697a07d9ba5.jpg"/></div>9 Blockbusters Released <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-210a83759cc110dc841077fdeaf12f7b.jpg"/></div>Kingnet booth at the F17 game area of MetaCJ Metaverse area <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-4a47f1f3a867bd9c90dc1d6443195afb.jpg"/></div>View of Kingnet booth Summer Revelry, Kingnet&#x27;s Multiple Mobile Games Unveiled Kingnet comes with high profile by revealing 新倚天屠龙记, the Chinese-style swordsmen h5 game that has been long expected by the players. The CJ exhibition booth showcased the game&#x27;s visual poster and synopsis PV. This game is poised to reproduce the classic masterpiece from the genuine and original Jin Yong swordsmen universe. This game will start beta test before long. The players will be brought back to the fantastic world under this national classic IP. The player will play a hero who experiences the Growth Experience of the protagonist Zhang Wuji, from the childhood ailed by illness to the glorious days when he masters the legendary Nine Men&#x27;s Power, goes everywhere accompanied by gorgeous girls and becomes the supreme martial arts master. The game features the meridians growth system and techniques learning system which retain the narrative logic of the traditional swordsmen novels, in order to allow the players to experience the most genuine swordsmen growth story. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-e09f3bb4cc73246797792513c33120d3.jpg"/></div>Another Miracle-style MMO mobile game War of Angels was also unveiled at the Expo. Since it was launched at the beginning of this year, War of Angels has been successful both commercially and critically. Its peak turnover so far has topped RMB 150 million, and ranks very high among the similar products. The nostalgic stories and the up-to-date contents enable the game to win very high praise from the market. It has received multiple awards including award for hardcore star product, award hardcore best MMO product and award for best cooperation with OPPO marketing platform. Also, there are other 4 star products including Kingdom Story, Zero Arms, 圣灵之境 and Xuanzhong Story, which cover diverse categories such as RPG, MMO and casual games and diverse genres such as swordsmen and ACGN. The Kingnet area allows the players to enjoy diversified gaming contents and experience the visual impact of the impressive graphics of the games. The Expo also prepares the ChinaJoy-exclusive interactive experience for the players. More surprises are waiting for you at the Kingnet booth. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-26a38e0cd28d61e90c991a8a27e06bee.jpg"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-51fdea3edfc880390bdd0749a12bf325.jpg"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-117e14604ca6202c0635d94cc188d0e2.jpg"/></div><div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-f2d1105cc1fce9585fd3b9979a4d2326.jpg"/></div>Blue Moon IP Wading Into New Territory, Shocking Reveal of Script Kill <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230222142305-bc710ba12a3c8e71b4b56c09add69bc0.jpg"/></div>The CJ booth revealed another first-time-ever product--Legend of Blue Moon: Doom of Red Moon, the first script kill derivative under the ace IP &quot;Legend of Blue Moon&quot; of Kingnet. Its reveal on the Internet signifies that the players will not only travel on the Blue Moon Continent in the game, but also revel in the wonders of Legend of Blue Moon through the immersive interactive social media. This is yet another territory into which the Blue Moon IP enters it after it has crossed paths with big movie, novel and intangible cultural heritage. Legend of Blue Moon: Doom of Red Moon is set in the background of the god-devil war on the Blue Moon Continent, combines the classic Shabake City scene of the game, combat elements, special weapons and items and character career specialities, features eight heroes in the three career systems including warrior, wizard and priest, and integrates several novel gameplay designs including emotional change, camp-vs-camp fight, killer-hunting mechanism and war chess showdown. Therefore the player is allowed to savor the classic IP through a novel story. Two Original IPs Come to ChinaJoy, Highlight the Essence of Chinese Style Seasonal Voice, the first original personified picture-book-style popular science comic book in China that is themed on Chinese festivals, and Noosphere, the handicraft themed girls comic book that advocates the traditional Chinese handicraft, are the Chinese-style IPs independently developed by Kingnet and newly launched this year, and they were revealed successively to the players in May. Since their release, the two comic books have cumulatively gained a million popularity value at the comic platforms, and have received generally positive reviews from the readers because of their heart-healing stories and graphic style. The presence of the two IPs at ChinaJoy brought the Chinese style of Kingnet&#x27;s works to the spotlight. In addition to the form of comic book, Seasonal Voice and Noosphere are also presented through the other diverse IP carriers including digital collectibles, cultural and creative peripheral products and picture book. In the recent years, Kingnet has been working hard on creating and improving quality games and classic games, and has also been contributing to inheritance and preservation of intangible cultural heritage and exploring the possibilities in mutual promotion of gaming and cultural continuity. In the future, Kingnet will continue intensifying online communication of the traditional culture, and increase the interest and understanding of the young generation in the traditional culture. As one of the most famous and influential annual events in the global digital entertainment community today, the ChinaJoy is unquestionably one of the top-notch events in the game industry of China. The MetaCJ Metaverse of this year focuses on creating the online digital world, in order to cater to the online-offline development trend of enterprises in the backdrop of digital economy. Kingnet still concentrates its efforts on its main business--game, continues providing users with high-quality contents and immersive gaming entertainment experience. This year, Kingnet participates in CJ Plus in order to work with the industry and the players in exploring feasible means for marketing in the digital world. Kingnet presents multiple novel products in the digital area of MetaCJ Metaverse. This is not simply transitioning the offline exhibition to the online platform, but also is an attempt to explore the company&#x27;s ways to digitization.

Kingnet Comes to 2022ChinaJoy Online Expo (CJ Plus) with Multiple Blockbusters That Will Ignite Your Enthusiasm 

On August 10, 2022, Kingnet&#x27;s wholly-owned subsidiary Shangrao Shengying Network Technology Co., Ltd. (hereinafter referred to as &quot;Shangrao Shengying&quot;) initiated its strategic investment in Shanghai Silver Key Network Technology Co., Ltd. (hereinafter referred to as &quot;Silver Key Network&quot;). When the investment is completed, Shangrao Shengying will hold 15% equity of Silver Key Network. All of the finance will be used for R&amp;D and operation of the products being developed or scheduled to be developed by Silver Key Network. Silver Key Network is committed to independent R&amp;D, operation and IP management of quality mobile games. Its team members all have over 10 years of experience in the game industry, the ambition for international business and the capability in developing global products. They have participated in developing a number of successful games including NBA My Dream, One Piece, Yuu Yuu Hakusho: Bujutsukai Hen and Bleach. By adequately exploiting their ample experience and advantages in card games, the team is now working with an well-known overseas digital marketer on developing a star themed idle card mobile game Over Universe (tentative name) which is expected to be published in the global market by the end of 2022. <div class="media-wrap image-wrap"><img src="https://officialwebsite-static.kingnet.com/20230221170907-WechatIMG3442.jpeg"/></div>With its investment in Silver Key Network, Kingnet will intensively collaborate with Silver Key Network in game R&amp;D and publishing and IP products development. The company always persists in &quot;focus on the main business of game&quot; as its core strategy for corporate development, follows the principle of creating quality games that meet the market demand, operates three business systems including R&amp;D, publishing and investment + IP, continuously provides users with quality contents and services and fulfilling gaming experience, and strives to be an outstanding listed online game company.

Kingnet Put Strategic Investment in the Game Developer Silver Key Network

Legend of Blue Moon 2 is an MMORPG mobile game developed by Kingnet and published by Tencent. The game inherits the classic warrior-mage-priest triangle career system, and features upgraded gameplay and HD graphic quality that allow players to experience a whole new Blue Moon world.

Legend of Blue Moon 2

Original Legends is an ARPG game that inherits the classic gameplay of V1.85 and retains the classic gameplay elements including instant PK, BOSS dropped items and free trade. The warrior, mage and priest each have specialities and have advantages over each other, and they have abundant skills that can be combined by players in any way they like. It is the most genuine Legend game commercially available.

Original Legends

Figure Story is a figure themed fashionable mobile game. It is an original game that is beneficial to player's health and features customizable story line and ample configurations of figures. The gameplay that combines collection, EDU and card assembly allows you to enjoy all the fun and strategy of figure assembly!

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