About Kingnet

Kingnet

Kingnet Network Co., Ltd. (SZ.002517) is a well-known listed online game company in China. The company's main business covers R&D as well as the operation and publishing of quality entertainment content, including mobile games, webgames and PC games. It also engages in the operation of webgame platforms and mobile apps distribution platforms. In addition, Kingnet is actively developing its overseas business in hopes of creating an international market through its strong R&D capacity and market development capability, thus pushing the company’s performance to the next level.

The company has always held fast to the principle of providing higher quality and better service, with user value at the core of what Kingnet is about. The company continual improves upon its games in every way, values the sustained profitability of its products, and strives to provide users with the best gaming experience possible. Kingnet operates under a core strategy that involves focusing on the game industry and conducting three core businesses that cover R&D, publishing and investment + IP. In doing so, it endeavors to build a multi-dimensional R&D system and a complete publishing system, while also seeking out and introducing quality IPs. Kingnet intensively investigates the brand potential of different IPs and strives to tap and enhance the brand value of its IPs to their full potential. By drawing on its superior technological strength and excellent R&D team, the company has expanded its product line and created next-gen quality games. Now, the company's strength in acquiring and creating quality IPs has become a part of its core competitiveness. This advantage generates strong momentum for the company to develop new games. The MU Miracle stands as a pioneer and successful example of a mobile game IP adapted from a client game IP. Shanghai Kingnet and Zhejiang Shenghe, which are under the Kingnet banner, have developed and operated numerous popular games including Happy Tower, Shushan Legend, MU Miracle, Legend of Blue Moon, 《敢达争锋对决》, World of Warships Blitz, Legend of Kings and Figure Story. TheXY.COMwhich is also part of the company’s brand, is a domestically well-known game platform that operates quality mobile games, H5 games and webgames. Since its launch, this platform has rolled out over a hundred quality games, including RPGs, simulation games, casual games and strategy games.

Kingnet always persists in focus on the main business of developing games as its core strategy for corporate development. It follows the principle of creating quality games that meet market demand, operates three business systems including R&D, publishing and investment + IP. With user value at its core, Kingnet continuously provides users with quality content and services as well as a fulfilling gaming experience and strives to be an outstanding listed online game company.

Holding Subsidiaries

恺英网络logo

Shanghai Kingnet Network Technology Co. Ltd.

Founded in 2008, it is an Internet enterprise that specializes in both platform operation and product R&D. It is affiliated with Kingnet Network Co., Ltd. This company has a development and operation team comprised of nearly a thousand employees and owns multiple industry-leading Internet platforms.

恺英网络logo

Zhejiang Shenghe Network Technology Co., Ltd.

Founded in 2011 and affiliated with Kingnet Network Co., Ltd., it is a light entertainment and interactive entertainment enterprise that develops webgames and legend-inspired mobile games as its core business and engages in R&D, operation and publishing.

Key Strategic Investors

心光流美logo

Hangzhou FlowEntertainment Network Technology Co., Ltd.

FlowEntertainment engages in independent R&D and the operation of quality PC game and mobile game software along with the distribution of associated IP products. Its core team members are from Netease, Tencent, Perfect World and Seasun. One notable IP is the figure-themed, 3D assembly card mobile game Figure Story, which was independently developed by the company. It has completed beta testing and has launched.

银之匙logo

Shanghai Silver Key Network Technology Co., Ltd.

Shanghai Silver Key Network Technology Co., Ltd. is a game company committed to independent R&D, publishing, operation and IP management of quality mobile games and focused on production of card games and IP products. Its core team members have over 10 years of experience in game development and operation, the ambition for international business and the capability in developing global products. They are currently developing a card mobile game oriented for the global market.

杭州星跃互动logo

Hangzhou Xingyue Interactive Cultural Creativity Co., Ltd.

Hangzhou Xingyue Interactive Cultural Creativity Co., Ltd. is focused on R&D for sci-fi SLG games, has developed and operates the webgame Star Trek. It is also possesses a wealth of experience in the R&D and operation of SLG games.

恺英网络logo

Shanghai Optical Network Technology Co., Ltd.

Shanghai Optical Network Technology Co., Ltd. is a quality game development company that is focused on exploring and developing new categories of games. The company's space warfare SLG Endless Galaxy and ACGN simulator Nofland are now online.

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Kingnet History

2022
Nov.
The swordsmen RPG game New Heaven Sword and Dragon Sabre published by Kingnet was officially online
Sep.
The 3D fantasy MMORPG mobile game The Eternal League published by Kingnet was officially online
Jun.
Kingnet and China Academy of Art signed the agreement on strategic cooperation
Jun.
The original Chinese-style handicraft themed girls comic book Bai Gong Ling was officially online
May.
The original Chinese festival-themed personified picture-book-style popular science comic book Seasons of Year was officially online
Feb.
The mobile game Xuanzhong Chronicles developed by Kingnet and exclusively distributed by Tencent was officially online
Jan.
The mobile game War of Angels independently developed by Kingnet was officially online, and the cumulative turnover topped RMB 1 billion
2021
Dec.
Mobile game Zero Arms developed by Renren Games and exclusively distributed by Kingnet was officially launched
Jun.
3D turn-based adventure card mobile game 《魔神英雄传 》 licensed by SUNRISE and independently developed and distributed by Kingnet was officially launched
Jun.
Strategic partnership was established between Kingnet and China Internet Writers Village
Jun.
MMORPG mobile game 《刀剑神域黑衣剑士:王牌》 exclusively distributed by Bilibili and independently developed by Kingnet was officially launched
Feb.
ARPG mobile game Legend of Blue Moon 2 exclusively distributed by Tencent and independently developed by Kingnet was officially launched
2020
Oct.
Partnership was established with Beijing Enlight Pictures Co., Ltd who licenses the "ColorRoom Chinese Mythology Series IP
Sep.
3D realistic ACGN art-style idle game Figure Story was officially launched
Sep.
Independently developed Chinese-style mobile game XuanZhong Story was exclusively distributed by Tencent
Aug.
Next-gen mobile game The Night Dawn was exclusively distributed by Tencent
Jun.
ARPG mobile game Original Legends was exclusively distributed by TanWan
Mar.
The movie Blue Moon was released, with total online viewership of 17,700,000
Mar.
Kickoff meeting for the "Win the Future—Cloud Game" project of Kingnet was held
2019
Aug.
Genuine mobile game 《魔神英雄传》 was licensed by SUNRISE
Jul.
Announcement that the genuine licensed new mobile game Sword Art Online will be jointly released with Bandai Namco (Shanghai)
2018
Aug.
Monthly turnover neared RMB 100 million on the XY Game Platform
Aug.
Accumulative turnover of Legend of Blue Moon exceeded RMB 3 billion
Jan.
World of Warships Blitz jointly distributed by Netease was officially launched
2017
Dec.
《敢达争锋对决》 jointly distributed by Bandai Namco (Shanghai) was officially launched
Dec.
Accumulative turnover of Legend of Blue Moon exceeded RMB 2.7 billion
Aug.
Zhejiang Shenghe Network Technology Co., Ltd became a holding subsidiary of the company
Aug.
Global accumulative turnover of MU Miracle exceeded USD 1 billion
Apr.
Legend of Kings ranked the first place on the best-seller list of Huawei Game List in 8 consecutive months since its launch
2016
Dec.
VR Online open platform was launched
Jun.
Legend of Blue Moon was launched and became the leader of the webgame industry of China
2015
Dec.
Shanghai Kingnet acquired a listed company and renamed it "Kingnet", with stock code 002517
Oct.
Global accumulative turnover of the national popular mobile game MU Miracle exceeded RMB 3 billion
Aug.
XY Apple Assistant installed by users over 100 million times, monthly turnover exceeded RMB 60 million
May.
Monthly turnover of 《三国乱世》 reaches RMB 35 million and total turnover exceeded RMB 400 million
2014
Dec.
Omni-channel launch of MU Miracle, pay on first day reached RMB 26 million, monthly turnover exceeded RMB 200 million
Nov.
XY Apple Assistant users count exceeded 40 million, monthly turnover neared RMB 40 million
Nov.
《斩龙传奇》 exclusively distributed by XY platform, monthly turnover exceeded RMB 30 million
Aug.
Fire Fighting Dragon exclusively distributed by Tencent, monthly turnover exceeded RMB 30 million
2013
Dec.
Server availability of XY webgame platform ranks among TOP10 in the industry, and monthly turnover exceeded RMB 40 million, making it one of the best platforms in the industry
Jan.
《龙吟三国》 with cute characters was launched, starting a new era of three-kingdom themed games
2012
Jun.
Monthly turnover of Shushan Legend exceeded RMB 45 million
Feb.
《斗战西游》 was launched, over 1 million users registered in the month
2011
Aug.
《捕鱼大亨》 was launched, over 30 million users registered, 1 million active users per day
Jun.
The Dead Pirate's Chest and 《神马三国》 was launched
2010
Oct.
《恐龙时代》 was launched, average daily maximum active users exceeded 1.5 million
Jul.
Happy Tower had over 100 million registered users, 15 million users logged in per day
2008
Oct.
Shanghai Kingnet was founded

Kingnet Awards

2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
  • Kingnet / Top 100 Internet Enterprises of China

    Included into the list of Top 100 Internet Enterprises of China jointly published by Internet Society of China, Xiamen Municipal Government, Bureau of Industry and Information Technology Department of Xiamen, People's Government of Jimei District, Xiamen, and the Management Committee of Xiamen Torch Hi-Tech Industrial Development Zone

  • Kingnet / Most influential mobile game publisher

    Recognized by Golden Plume Award as the most influential mobile game publisher in 2022

  • Kingnet / Influential game company of the year

    Recognized by the 7th Golden Gyro Awards as an influential game company of the year

  • Kingnet / Excellent game company of the year

    Recognized by the 9th Game Appreciation Award as an excellent game company of the year

  • Kingnet / Best game publisher of the year

    Recognized by the Golden Tea Awards as the best game publisher of 2022

  • Kingnet / Best responsible corporate brand of the year

    Recognized by the 6th CSR China Education Award as the best responsible enterprise brand of the year on the CSR CHINA TOP100 list

  • Kingnet / Observer of the Metaverse Consensus Circle

    Appointed as an observer of the Metaverse Consensus Circle at the 1st Chairman Meeting of the 1st China Mobile Communications Association Metaverse Consensus Circle

  • Kingnet / Corporate social responsibility paragon award

    Once again won the corporate social responsibility paragon award granted by the CFS 11th Finance Summit and 2022 Sustainable Business Conference

  • Kingnet / Public welfare program award

    The public welfare program Cloud Education Support Rural Class won the 2021 public welfare program award granted by the 11th China Charity Festival and Syobserve

  • Kingnet / Public welfare group award

    Won the public welfare group award granted by the 11th China Charity Festival and Syobserve

  • Kingnet / Corporate social responsibility paragon award

    Won the corporate social responsibility paragon award granted by the CFS 11th Finance Summit in 2022

  • Kingnet / Program most favored by the public

    Kaixin Program﹒Rural Literacy Education Cloud Support Program was recognized by the 2022 CSR China Education Award Committee as the CSR CHINA program most favored by the public in the year

  • Kingnet / Excellent program

    Kaixin Program﹒Rural Literacy Education Cloud Support Program was recognized by the 2022 CSR China Education Award Committee as the CSR CHINA SDG excellent program in the year

  • Kingnet / Best responsible corporate brand

    Recognized by the 2022 CSR China Education Award Committee as the best responsible enterprise brand of the year on the CSR CHINA TOP100 list

  • Kingnet / Award for self-discipline contribution and public welfare in the Internet industry of China

    Won the award for self-discipline contribution and public welfare in the Internet industry of China in 2021-2022 granted by the 21th China Internet Conference

  • Kingnet / ESG distinguished enterprise

    Recognized by hexun.com and JULANGSHIXIAN as the ESG distinguished enterprise in 2022

  • Kingnet / Award for listed company with high-quality development

    Won the award for listed company with high-quality development granted by the Southern Publishing and Media Group Co., Ltd and Guangdong Times Media Group

  • Kingnet / (Ten best) influential public welfare programs of the year

    Recognized by the SRC 2022 (5th) Social Responsibility Conference as one of the (ten best) influential public welfare programs in 2022

  • Kingnet / Responsible brand award

    Won the 2022 responsible brand award granted by the 2022 (12th) China Charity Festival Committee

  • Kingnet / Award for the most innovative listed company

    Won the award for the most innovative listed company under the Golden Phoenix Tree Award granted by TMTpost

  • Kingnet / The most socially responsible listed company

    Won the award for the most socially responsible listed company granted by National Business Daily on the 12th Reputation List of China Listed Companies of 2022

  • Kingnet / Award for distinguished growing enterprise

    Won the award for distinguished growing enterprise under the Gold Intelligent Manufacturing Award granted by the financial community

  • Kingnet / Excellent enterprise

    Won the award for excellent enterprise under Lingxi Award granted by DoNews

  • Shanghai Kingnet Software Technology / Excellent enterprise award

    Won the excellent enterprise award under the 2022 Golden Lion Award granted by Press and Publication Bureau of Shanghai and Shanghai Online Game Association

  • Shanghai Kingnet / Top 50 Internet enterprises with the best comprehensive strength in Shanghai

    Ranked the 17th place on the list of top 50 Internet enterprises with the best comprehensive strength in Shanghai

  • Shanghai Doushi Network Technology Co., Ltd. / High-tech enterprise

    Received the High-tech Enterprise Certificate granted by Science and Technology Commission of Shanghai Municipality, Shanghai Municipal Finance Bureau and Shanghai Municipal Tax Service under State Taxation Administration

  • Shanghai Doushi Network, Shanghai Kingnet Software Technology and Shanghai Kingnet / Software enterprise with core competitiveness of Shanghai in 2022

    Several subsidiaries of Kingnet were recognized as software enterprises with core competitiveness of Shanghai in 2022

  • Shaoxing Shengwang Network Technology / Outstanding contribution award

    Won the outstanding contribution award granted by the High-quality Development Conference of Service Industry of Shengzhou, Zhejiang

  • CEO Jin Feng / Outstanding caring entrepreneur

    Recognized by the SRC 2022 (5th) Social Responsibility Conference as the outstanding caring entrepreneur in 2022

  • 3 employees of Kingnet / Skilled talents of software enterprise of Shanghai in 2022

    3 employees of Kingnet were recognized as skilled talents of software enterprise of Shanghai in 2022

  • War of Angels / Players' favorite mobile online game

    Recognized by Golden Plume Award as the players' favorite mobile online game in 2021

  • New Heaven Sword and Dragon Sabre / Best mobile game of the year (including H5)

    Recognized by the Golden Tea Awards as the best mobile game in 2022 (including H5)

  • Bai Gong Ling / Project sponsored by Zhejiang Cultural and Artistic Development Foundation

    A project sponsored by Zhejiang Cultural and Artistic Development Foundation

  • Bai Gong Ling, Seasons of Year / Superior project

    Recognized by Zhejiang Provincial Department of Culture and Tourism and Zhejiang Tourism Investment Group Co., Ltd as superior projects

  • War of Angels / Best fantasy game

    Recognized by Huawei Game Center as the best fantasy game

  • War of Angels / Best marketing performance award

    Won the best marketing performance award granted by the OPPO Developers Conference

  • War of Angels / Best cooperation award

    Won the best cooperation award granted by the 2022 Zongheng Program Industry Summit of OPPO Operation Platform

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Company's Environment

Company Profile Files