About Kingnet
Kingnet
Kingnet Network Co., Ltd. (SZ.002517) is a well-known listed online game company in China. The Company's core business encompasses the R&D, operation, and publishing of mobile games and webgames. It also engages in the operation of webgame platforms and mobile apps distribution platforms. In addition, Kingnet has established a long-term strategic presence in the smart technology sector and is actively developing its overseas business to reach a broader user base.
Currently, Shanghai Kingnet and Zhejiang Shenghe, which are under the Kingnet banner, have developed and operated numerous popular games including MU Miracle, Legend of Blue Moon, Gundam Supreme Battle, Legend of Kings, War of Angels, New Heaven Sword and Dragon Sabre, Dragon God Protector-The Westward, Chinese Paladin: A New Beginning, Stone Age: Awakening, Ruler of the Land, Rainbow Orange, and World of Dragon Nest. TheXY.COMwhich is also part of the Company's brand, is a domestically well-known game platform that operates quality mobile games, H5 games and webgames. Since its launch, this platform has rolled out over a hundred high-quality games. Kingnet has also strategically developed its IPs and built a rich and diverse IP portfolio by introducing globally top-tier IPs and independently cultivating high-quality original IPs. Concurrently, the Company implements an investment strategy focused on "targeting high-potential sectors," selecting promising projects and teams across the entire gaming industry chain and within the smart technology field for investment and collaboration, thereby strengthening its core competitiveness.
To further drive innovation and enhancement of its game products, the Company continues to deepen its expertise in technology and IP, launching the AI full-process development platform SOON and the heartwarming AI designer doll brand Warm Star Valley Dream Journey.
Kingnet consistently upholds the principle of "excellence in quality, devotion in service," placing user value at the core of its operations. The Company is dedicated to continuously providing users with quality content and services as well as a fulfilling gaming experience, striving to become an outstanding listed online game company.
Holding Subsidiaries
Shanghai Kingnet Network Technology Co. Ltd.
Founded in 2008, it is an Internet enterprise that specializes in both platform operation and product R&D. It is affiliated with Kingnet Network Co., Ltd. This company has a development and operation team comprised of nearly a thousand employees and owns multiple industry-leading Internet platforms.
Zhejiang Shenghe Network Technology Co., Ltd.
Founded in 2011 and affiliated with Kingnet Network Co., Ltd., it is a light entertainment and interactive entertainment enterprise that develops webgames and legend-inspired mobile games as its core business and engages in R&D, operation and publishing.
Key Strategic Investors
Nature Select (Shenzhen) AI Co., Ltd.
Nature Select has launched the revolutionary 3D AI companion product EVE, inspired by the film Her, dedicated to creating a true soulmate for users. With features such as emotional chat, highly expressive 3D characters, long-term memory systems, and real-world spatiotemporal awareness, this product redefines AI companionship. Leveraging years of experience in love games, Nature Select perfectly blends emotion and technology, aiming to provide users with a super-aligned companion to face the world's uncertainties together.
Hangzhou Jiyi Artificial Intelligence Technology Co., Ltd.
Hangzhou Jiyi Artificial Intelligence Technology Co., Ltd. is a high-tech enterprise with "AI + Game" as its core strategy, dedicated to advancing the industrialization and intelligent process of game development. Its core team comprises seasoned developers and AI technology ecosystem experts with over a decade of experience in digital interaction, accumulating profound expertise from underlying algorithm architecture to scenario-based implementation, particularly achieving breakthrough capabilities in the engineering application of multimodal large models. Jiyi has received joint investment from Kingnet, Bingo Group, ZX Inc., and Hengdian Group Capital to collaboratively create a new paradigm for AI-driven film-game interaction. The company's independently developed one-stop AI game creation platform, SOON, deeply integrates cutting-edge AI technology with professional gaming industry expertise, reshaping game development paradigms and building an open, efficient, and sustainable next-generation intelligent creation ecosystem.
Hangzhou FlowEntertainment Network Technology Co., Ltd.
FlowEntertainment engages in independent R&D and the operation of quality PC game and mobile game software along with the distribution of associated IP products. Its core team members are from Netease, Tencent, Perfect World and Seasun. One notable IP is the figure-themed, 3D assembly card mobile game Figure Story, which was independently developed by the company. It has completed beta testing and has launched.
Shanghai Silver Key Network Technology Co., Ltd.
Shanghai Silver Key Network Technology Co., Ltd. is a game company committed to independent R&D, publishing, operation and IP management of quality mobile games and focused on production of card games and IP products. Its core team members have over 10 years of experience in game development and operation, the ambition for international business and the capability in developing global products. They are currently developing a card mobile game oriented for the global market.
Kingnet History
- 2025
- Dec.传奇归来, an officially licensed MMORPG featuring the classic 1.80 combined-attack version of Legend, published by Kingnet, was officially launched.
- Dec.The first batch of AI-empowered dolls from the heartwarming AI designer doll brand "暧星谷梦游记" developed by Kingnet's subsidiary Hangzhou Kaiwan Technology Co., Ltd. (Kaiwan Technology), was officially launched.
- Sep.仙境传说之约定好的冒险, a vertical-screen, multi-character development mobile game with official Gravity authorization, officially entered open beta.
- Aug.热血江湖：归来, a flagship mobile game published by Kingnet and developed by Dou Yu Games with official Ruler of the Land IP authorization, officially entered open beta.
- Jul.Kingnet's subsidiary, Hangzhou Jiyi Artificial Intelligence Technology Co., Ltd., launched its self-developed AI game creation engine, SOON.
- Apr.数码宝贝：源码, a next-generation Digimon IP adventure mobile game co-created by Kingnet and Bandai Namco Entertainment Shanghai Co., Ltd. and authorized by Toei Animation, officially entered open beta.
- Feb.World of Dragon Nest, a classic remastered action-adventure mobile game jointly published by Kingnet and Shengqu Games, was officially launched.
- 2024
- Nov.梁山传奇, the first officially licensed 1.76 Legend game with triple-platform interoperability, published by Kingnet and developed by Zhejiang Shenghe, officially entered open beta.
- Oct.彩虹橙, a mobile game with official LaTale authorization, officially entered open beta.
- Aug.关于我转生变成史菜姆这档事：新世界, an officially licensed demon kingdom construction strategy mobile game, officially entered open beta.
- Jun.怪物联萌, a casual chibi-style tower defense game, was officially launched.
- May.Kingnet officially released its IP Yuxi-Earth.
- Mar.The self-developed VR game Mecha Party was officially launched overseas.
- 2023
- Nov.新倚天屠龙记, the overseas version of the multi-character development martial arts RPG game, hit the market in November.
- Oct.Witnessed the official launch of the MMO turn-based game 石器时代：觉醒.
- Sep.KR 灵蛇 game officially launched.
- Aug.The youthful martial arts MMORPG mobile game 全民江湖 saw its official launch.
- Jun.The officially authorized mobile game Dragon God Protector-The Westward was officially launched.
- 2022
- Nov.The swordsmen RPG game New Heaven Sword and Dragon Sabre published by Kingnet was officially online
- Sep.The 3D fantasy MMORPG mobile game The Eternal League published by Kingnet was officially online
- Jun.Kingnet and China Academy of Art signed the agreement on strategic cooperation
- Jun.The original Chinese-style handicraft themed girls comic book Bai Gong Ling was officially online
- May.The original Chinese festival-themed personified picture-book-style popular science comic book Seasons of Year was officially online
- Feb.The mobile game Xuanzhong Chronicles developed by Kingnet and exclusively distributed by Tencent was officially online
- Jan.The mobile game War of Angels independently developed by Kingnet was officially online, and the cumulative turnover topped RMB 1 billion
- 2021
- Dec.Mobile game Zero Arms developed by Renren Games and exclusively distributed by Kingnet was officially launched
- Jun.3D turn-based adventure card mobile game 《魔神英雄传 》 licensed by SUNRISE and independently developed and distributed by Kingnet was officially launched
- Jun.Strategic partnership was established between Kingnet and China Internet Writers Village
- Jun.MMORPG mobile game 《刀剑神域黑衣剑士：王牌》 exclusively distributed by Bilibili and independently developed by Kingnet was officially launched
- Feb.ARPG mobile game Legend of Blue Moon 2 exclusively distributed by Tencent and independently developed by Kingnet was officially launched
- 2020
- Oct.Partnership was established with Beijing Enlight Pictures Co., Ltd who licenses the "ColorRoom Chinese Mythology Series IP
- Sep.3D realistic ACGN art-style idle game Figure Story was officially launched
- Sep.Independently developed Chinese-style mobile game XuanZhong Story was exclusively distributed by Tencent
- Aug.Next-gen mobile game The Night Dawn was exclusively distributed by Tencent
- Jun.ARPG mobile game Original Legends was exclusively distributed by TanWan
- Mar.The movie Blue Moon was released, with total online viewership of 17,700,000
- Mar.Kickoff meeting for the "Win the Future—Cloud Game" project of Kingnet was held
- 2019
- Aug.Genuine mobile game 《魔神英雄传》 was licensed by SUNRISE
- Jul.Announcement that the genuine licensed new mobile game Sword Art Online will be jointly released with Bandai Namco (Shanghai)
- 2018
- Aug.Monthly turnover neared RMB 100 million on the XY Game Platform
- Aug.Accumulative turnover of Legend of Blue Moon exceeded RMB 3 billion
- Jan.World of Warships Blitz jointly distributed by Netease was officially launched
- 2017
- Dec.《敢达争锋对决》 jointly distributed by Bandai Namco (Shanghai) was officially launched
- Dec.Accumulative turnover of Legend of Blue Moon exceeded RMB 2.7 billion
- Aug.Zhejiang Shenghe Network Technology Co., Ltd became a holding subsidiary of the company
- Aug.Global accumulative turnover of MU Miracle exceeded USD 1 billion
- Apr.Legend of Kings ranked the first place on the best-seller list of Huawei Game List in 8 consecutive months since its launch
- 2016
- Dec.VR Online open platform was launched
- Jun.Legend of Blue Moon was launched and became the leader of the webgame industry of China
- 2015
- Dec.Shanghai Kingnet acquired a listed company and renamed it "Kingnet", with stock code 002517
- Oct.Global accumulative turnover of the national popular mobile game MU Miracle exceeded RMB 3 billion
- Aug.XY Apple Assistant installed by users over 100 million times, monthly turnover exceeded RMB 60 million
- May.Monthly turnover of 《三国乱世》 reaches RMB 35 million and total turnover exceeded RMB 400 million
- 2014
- Dec.Omni-channel launch of MU Miracle, pay on first day reached RMB 26 million, monthly turnover exceeded RMB 200 million
- Nov.XY Apple Assistant users count exceeded 40 million, monthly turnover neared RMB 40 million
- Nov.《斩龙传奇》 exclusively distributed by XY platform, monthly turnover exceeded RMB 30 million
- Aug.Fire Fighting Dragon exclusively distributed by Tencent, monthly turnover exceeded RMB 30 million
- 2013
- Dec.Server availability of XY webgame platform ranks among TOP10 in the industry, and monthly turnover exceeded RMB 40 million, making it one of the best platforms in the industry
- Jan.《龙吟三国》 with cute characters was launched, starting a new era of three-kingdom themed games
- 2012
- Jun.Monthly turnover of Shushan Legend exceeded RMB 45 million
- Feb.《斗战西游》 was launched, over 1 million users registered in the month
- 2011
- Aug.《捕鱼大亨》 was launched, over 30 million users registered, 1 million active users per day
- Jun.The Dead Pirate's Chest and 《神马三国》 was launched
- 2010
- Oct.《恐龙时代》 was launched, average daily maximum active users exceeded 1.5 million
- Jul.Happy Tower had over 100 million registered users, 15 million users logged in per day
- 2008
- Oct.Shanghai Kingnet was founded
Kingnet Awards
- Kingnet / Highest Credit Rating for Internet Enterprises
Received the Highest Credit Rating for Internet Enterprises
- Kingnet / Golden Lighthouse Award
Won the "Golden Lighthouse Award" at the 6th Yangtze River Delta International Cultural Industries Expo
- Kingnet / Shanghai's Top 50 Internet Enterprises in Comprehensive Strength
Consecutively included in the list of "Shanghai's Top 50 Internet Enterprises in Comprehensive Strength"
- Kingnet / Digital Trade Leading Enterprise of Xiaoshan District, Hangzhou
Awarded "Digital Trade Leading Enterprise of Xiaoshan District, Hangzhou"
- Kingnet / 2024 ESG Listed Company Model Award
Awarded the "2024 ESG Listed Company Model Award" at the 14th Philanthropy Festival
- Kingnet / 2024 Annual Education Public Welfare Contribution Award
Awarded the "2024 Annual Education Public Welfare Contribution Award" at the 14th Philanthropy Festival
- Kingnet / Management Level "B" Rating
Received a management level rating of "B" from CDP in its first-ever climate disclosure assessment
- Kingnet / No. 1 in Media Industry Business Communication Ranking for A-share Listed Companies (2024)
Ranked No. 1 in Media Industry Business Communication Ranking for A-share Listed Companies in 2024
- Kingnet / Pioneer Enterprise
Awarded the title of Pioneer Enterprise in "Social Responsibility and Sustainable Development Index"
- Kingnet / China's Top 500 Enterprises for Creditworthiness
Consecutively awarded the title of "China's Top 500 Enterprises for Creditworthiness"
- Kingnet / China's Top 500 Listed Companies for Creditworthiness
Consecutively awarded the title of "China's Top 500 Listed Companies for Creditworthiness"
- Kingnet / AA Grade
Ranked first in the industry for Wind ESG Rating, which was upgraded to AA
- Kingnet / Social Empowerment Award
Awarded the "Social Empowerment Award" by Asia Responsible Enterprise Awards
- Kingnet / 2025 Sustainable Development Model Enterprise
Awarded the title of "2025 Sustainable Development Model Enterprise"
- Kingnet / Sustainable Development Practice Case of Listed Companies
Selected as "Sustainable Development Practice Case of Listed Companies" for four consecutive years
- Kingnet / High-Quality Development Listed Company
Recognized by the Golden Tangerine Awards as "High-Quality Development Listed Company" Three Times
- Kingnet / CSR CHINA TOP100 The Most Responsible Brand
Recognized by the CSR CHINA TOP100 as the Most Responsible Brand for five consecutive years
- Kingnet / Golden Dawn ESG Practice Award
Awarded "Golden Dawn ESG Practice Award"
- Kingnet / Annual Compliance Governance Benchmark Enterprise
Awarded the "Annual Compliance Governance Benchmark Enterprise" at the 2025 ESG Sustainable Ecological Innovation Conference hosted by Southern Metropolis Daily
- Kingnet / 2024 Top Ten Global Game Publishers
Awarded the title of the "2024 Top 10 Global Game Publishers" by 2024 China Game Goes Overseas Yangfan Award
- Kingnet / Most Influential Mobile Game Publisher
Recognized by the Golden Plume Award as "The Most Influential Mobile Game Publisher" in 2025
- Kingnet / Annual Influential Game Company Award
Winner of the 10th Golden Gyro Awards for "Annual Influential Game Company Award"
- Kingnet / 2025 Game Industry Annual Leading Enterprise
Awarded the 2025 Golden Signboard for "2025 Game Industry Annual Leading Enterprise" Award by GameKezhan.com
- Kingnet / Award for Excellent Practice by Board of Directors Offices of Listed Companies
Won the "Award for Excellent Practice by Board of Directors Offices of Listed Companies"
- Kingnet / Special Contribution Award for Corporate Governance
Won the "Special Contribution Award for Corporate Governance"
- Kingnet / China's Top 100 Growing Listed Companies
Awarded the title of "China's Top 100 Growing Listed Companies"
- Kingnet / Top 300 Most Popular Listed Companies
Awarded the title of "Top 300 Most Popular Listed Companies"
- Kingnet / Best Institutional Coverage Award
Won the "Best Institutional Coverage Award"
- Kingnet / Excellent Practices by Board of Directors Offices of Listed Companies
Awarded the title of "Excellent Practices by Board of Directors Offices of Listed Companies"
- Kingnet / Best Practices in Investor Relations
Awarded the title of "Best Practices in Investor Relations"
- Kingnet / Best Practices in Investor Relations Management of Listed Companies
Awarded the title of "Best Practices in Investor Relations Management of Listed Companies"
- Kingnet / Top 100 A-Share Listed Companies for Market Value Management
Awarded the title of the "Top 100 A-Share Listed Companies for Market Value Management"
- Kingnet / Best Value Creation Award
Won the "Best Value Creation Award"
- Kingnet / Best Capital Market Communication Award
Won the "Best Capital Market Communication Award"
- Shangrao Kaisheng Network Technology Co., Ltd. / 2025-2026 National Key Cultural Export Enterprise
Selected as a "National Key Cultural Export Enterprise for 2025-2026"
- Shanghai Doushi Network Technology Co., Ltd. / High-Tech Enterprise
Awarded the title of "High-Tech Enterprise"
- Shanghai Doushi Network Technology Co., Ltd. / Software Company with Core Competitiveness in Shanghai of 2025 (innovative type)
Recognized as one of the Top 100 Brand Software Enterprises in the Yangtze River Delta Region in 2025, and Software Company with Core Competitiveness in Shanghai of 2025 (innovative type)
- Shanghai Kingnet Software Technology Co., Ltd. / Data Governance System Certification ISO/IEC 38505-1:2017
Awarded "Data Governance System Certification ISO/IEC 38505-1:2017"
- Shanghai Kingnet Software Technology Co., Ltd. / Software Company with Core Competitiveness in Shanghai (large-scale type)
Recognized as one of the Top 100 Brand Software Enterprises in the Yangtze River Delta Region in 2025 and Software Company with Core Competitiveness in Shanghai (large-scale type)
- Shanghai Kingnet Software Technology Co., Ltd. / SRDI Enterprise in Shanghai
Awarded the title of SRDI Enterprise in Shanghai
- Shanghai Shengsong Network Technology Co., Ltd. / Software Company with Core Competitiveness in Shanghai of 2025 (large-scale type)
Recognized as one of the Top 100 Brand Software Enterprises in the Yangtze River Delta Region in 2025 and Software Company with Core Competitiveness in Shanghai of 2025 (large-scale type)
- Shangrao Kaisheng Network Technology Co., Ltd. / Key Enterprise of Digital Economy in Jiangxi Province
Awarded the title of "Key Enterprise of Digital Economy in Jiangxi Province"
- Shangrao Jialan Network Technology Co., Ltd. / Top 20 Internet Enterprises in Jiangxi Province of 2025
Awarded the title of "Top 20 Internet Enterprises in Jiangxi Province of 2025"
- Hangzhou Kaixing Network Technology Co., Ltd. / Outstanding Contribution Enterprise of the Year
Awarded the title of "Outstanding Contribution Enterprise of the Year"
- Zhejiang Xianqu Mutual Entertainment Network Technology Co., Ltd. / Outstanding Contribution Enterprise of 2024
Awarded the title of "Outstanding Contribution Enterprise of 2024" in Qianjiang Century City
- Jin Feng, Chairman of Kingnet / 2025 Industry Leader
Awarded the Hainuo Award – "2025 Industry Leader"
- Stone Age: Awakening / Excellent Creative Game
Awarded "Excellent Creative Game"
- 三国:天下归心 / The Most Anticipated Game
Awarded "The Most Anticipated Game"
- Sword and Fairy: A New Beginning / 2024 Top 10 Games in Overseas Performance
Awarded "2024 Top 10 Games in Overseas Performance" by 2024 China Game Goes Overseas Yangfan Award
- Noosphere Project Team / Best Innovation Team Award
Awarded the "Best Innovation Team Award" in the 5th China Game Innovation Competition
- 热血江湖：归来 / Players' Favorite Mobile Online Game
Recognized by the Golden Plume Award as "Players' Favorite Mobile Online Game" in 2025
- World of Dragon Nest / Players' Favorite Mobile Online Game
Recognized by the Golden Plume Awards as "Players' Favorite Mobile Online Game" in 2025
- 三国：天下归心 / Players' Most Anticipated Mobile Online Game
Recognized by the Golden Plume Award as "The Most Anticipated Mobile Online Game by Players" in 2025
- 小小万事屋 / Sustainable Product Innovation Award
Awarded the "Sustainable Product Innovation Award"
- World of Dragon Nest / Annual Outstanding Mobile Game Award
Winner of the 10th Golden Gyro Awards for "Annual Outstanding Mobile Game Award"
- SOON / 2025 National Excellent Application Case for Digital China Building of Enterprises
Awarded "2025 National Excellent Application Case for Digital China Building of Enterprises"
- 996 Legend Box / The Best Cooperation Platform in Game Industry of 2025
Awarded the 2025 Golden Signboard for "The Best Cooperation Platform in Game Industry of 2025" Award by GameKezhan.com
- Three Kingdoms: The World Unites / The Most Anticipated Game of 2025
Awarded the 2025 Golden Signboard for "The Most Anticipated Game of 2025" Award by GameKezhan.com
- World of Dragon Nest / The Best Game of 2025
Awarded the 2025 Golden Signboard for "The Best Game of 2025" Award by GameKezhan.com
