A few days ago, Kingnet's subsidiary Shanghai Kingnet Network Technology Co. Ltd. ("Shanghai Kingnet") was rated a "Key National Cultural Export Enterprise in 2021-2022" by the Ministry of Commerce, Publicity Department of the Central Committee of CPC, Ministry of Finance, Ministry of Culture and Tourism and National Radio and Television Administration.
In accordance with Cultural Product and Service Export Guidance Catalogue (Announcement No. 3 of 2012 by the authorities including Ministry of Commerce) and the Notice of the General Office of Ministry of Commerce, General Office of Publicity Department of the Central Committee of CPC, General Office of Ministry of Finance, General Office of Ministry of Culture and Tourism and General Office of National Radio and Television Administration on Declaration of Key National Cultural Export Enterprises and Key Projects (SBFMH [2021] No. 146), and after the preliminary audit of the relevant competent authorities of the province (autonomous region, municipality or city specifically designated in the state plan), audit of professional third-party entities, expert audits and re-audit of the relevant authorities, it is preliminarily determined that the 369 enterprises including China Education Publications Import & Export Corporation Ltd. are rated key national cultural export enterprises in 2021-2022. Shanghai Kingnet is a game enterprise granted this rating. This year marks the 4th time the company receives this rating.
Kingnet has been faithfully implementing the Opinions of the State Council on Accelerating the Development of Foreign Trade in Cultural Products (GF [2014] No. 13) and the Opinions on Accelerating the Development of Foreign Cultural Trade of the City (HFF [2014] No. 71) of Shanghai and trying hard to let the Chinese culture "go global". The 3D Gundam melee action mobile game 《敢达争锋对决》 overseas edition (note: the Chinese name of this game is pronounced differently in the local dialects of Hong Kong and Taiwan; its Korean name is 건담 슈프림 배틀) independently developed by the company ranks the 1st place on the iOS free games list immediately after its release. The independently developed mobile game 《战灵》 ranks the 1st place on the Taiwan iOS free games list after its release in that region. The mobile game Figure Story performs quite well in the Japanese market.
《敢达争锋对决》
Figure Story
The company has transformed and upgraded its products by implementing the overseas strategy aimed at the global market and introducing new technologies through capital investment. Through years of overseas business expansion, Kingnet has established deep bond with many overseas channels. The company has instated an overseas marketing team that conducts promotion online and offline and engaged 100 million high-quality users.. The company's powerful data system allows the company to better align its business with the overseas market demand. By establishing overseas business divisions, the company makes its international publishing business more indigenized, comprehensive and refined, and creates a well functional export business system.
Shanghai Kingnet being rated a "key national cultural export enterprise in 2021-2022" proves that the company's cultural export in the recent years has been recognized and also means that Kingnet now shoulders the duty of creating quality contents and communicating China's cultural confidence to the world. In the future, Kingnet will continue persisting in "focus on the main business of game" as its core strategy for corporate development, follow the principle of creating quality games that meet the market demand, operate three business systems including R&D, publishing and investment + IP, and continuously provide users with quality contents and services and fulfilling gaming experience.